Kate MacNevin, a seasoned executive, transitions from McCann to Stein IAS.
- She will assume the role of Global CEO at Stein IAS and Executive Chair at MSQ B2B.
- MacNevin brings over three decades of industry experience to her new position.
- Her leadership vision focuses on leveraging D2C strategies in B2B operations.
- She will work closely with Stein IAS’s leadership and report to MSQ’s board.
Kate MacNevin, renowned for her extensive background in global operations, has embarked on a new chapter in her illustrious career by joining Stein IAS. Having spent 18 productive years at McCann Worldgroup, MacNevin now steps into the role of Global CEO at Stein IAS, a prestigious agency known for its innovative approach to business-to-business communications. She will also serve as Executive Chair of MSQ B2B, the parent firm of Stein IAS.
During her tenure at McCann, MacNevin progressed from leading the Canadian General Motors business to the pivotal role of Executive Director of Global Operations for Commonwealth/McCann. Her most recent accomplishments include guiding MRM, the global direct and digital marketing arm of McCann, as its Global Chairwoman and CEO. Her vast expertise in these areas makes her a formidable addition to Stein IAS’s leadership team.
MacNevin’s attraction to MSQ stems from its unique ethos. As she stated, ‘MSQ stands out as an independent group that puts clients at the heart of everything it does. It’s entrepreneurial spirit, unique proposition, and collaboration between its agencies to deliver results attracted me to the position.’ Her forward-thinking vision suggests promising advancements for the company, notably in how B2B operations adapt strategies from direct-to-consumer models.
In her new role, MacNevin will collaborate closely with Tom Stein, Chairman and Chief Brand Officer, and Craig Duxbury, Global President, among others. Her workplace dynamics will also involve reporting to MSQ’s Board and Executive Director, Kate Howe. Howe expressed enthusiasm over MacNevin’s recruitment, viewing it as a significant step in achieving MSQ’s ambitious plans to develop agency capabilities across key global regions, including the US, UK, Europe, and Asia.
MacNevin’s appointment reflects MSQ’s emphasis on aligning with seasoned leaders to enhance their global footprint. Her association is expected to facilitate the cross-pollination of ideas and innovative strategies within the company’s various subsidiaries, further strengthening its market position.
Kate MacNevin’s transition to Stein IAS symbolizes a strategic shift towards more dynamic leadership in the B2B sector.
