Liverpool FC appoints Kate Theobald as their new Commercial Director, highlighting her extensive experience and proven success in global partnerships.
- Theobald has been an instrumental part of Liverpool since 2019, previously serving as Head of Global Partnership Sales.
- Before joining Liverpool, she held significant roles with the Madison Square Garden Company and the New York Yankees.
- Her promotion follows Ben Latty’s transition to Chief Commercial Officer last season.
- She aims to build on Liverpool’s growth by forging meaningful, values-driven partnerships globally.
Liverpool FC has announced the promotion of Kate Theobald to the position of Commercial Director. Theobald, who has been an integral figure within the club since 2019 as Head of Global Partnership Sales, steps up following the movement of Ben Latty to Chief Commercial Officer last season. With her new role, she is expected to further enhance Liverpool’s commercial strategies and partnerships.
Prior to her tenure at Liverpool, Theobald amassed significant experience at prestigious organizations, including her role as Director of Marketing Partnerships at The Madison Square Garden Company and as Senior Account Executive with the New York Yankees. These positions have not only honed her expertise but have also established her as a respected figure in the commercial sector.
Expressing her excitement for the new role, Theobald stated, “I’m honored to step into this new role at LFC, working alongside our global partnerships sales, partnerships central, and delivery teams to further our vision of creating meaningful, values-driven partnerships around the world.” Her vision aligns with Liverpool’s broader strategy to foster relationships that resonate with the club’s fan base and global ethos.
During her time at Liverpool, Theobald has made significant progress, especially with the establishment of the club’s New York office for Fenway Sports Management (FSM). Her efforts brought esteemed partners on board, such as Expedia Group, Coca-Cola, Google, UPS, and Peloton. Her ability to integrate major brands with Liverpool’s values has been a cornerstone of the club’s growth in the Americas.
Ben Latty, speaking on Theobald’s contribution, remarked, “Kate has been instrumental in building a powerful commercial framework that extends LFC’s values across the Americas and has helped us achieve tremendous growth in the region.” Under her leadership, the focus on value-driven collaboration has positioned Liverpool prominently on the global stage, bringing both recognition and substantial commercial success.
With Theobald’s promotion, Liverpool FC is expected to continue its trajectory of establishing valuable and impactful partnerships worldwide. Theobald’s strategic acumen and commitment to excellence are not only expected to maintain the club’s momentum but also to propel Liverpool FC to new commercial heights.
Kate Theobald’s appointment as Commercial Director underscores Liverpool FC’s commitment to strategic global partnerships and continued growth.
