Kirsty’s, a brand known for its allergen-free products, is teaming up with the creative agency Live & Breathe to launch a growth campaign.
- This collaboration aims to expand Kirsty’s brand portfolio and introduce a new high-protein meal line called Prep’d.
- The partnership will focus on enhancing brand strategy, marketing, and product presentation.
- Kirsty Henshaw, founder of Kirsty’s, expresses excitement for the alignment with Live & Breathe’s creative vision.
- The agency will handle various aspects including strategy, design, and social media to boost Kirsty’s brand reach.
Kirsty’s, a prominent free-from food brand, has initiated a strategic collaboration with Leeds-based creative agency Live & Breathe to spearhead a new growth campaign. This partnership focuses on expanding the brand’s portfolio and marking the launch of their high-protein meal line, Prep’d Protein. Kirsty Henshaw, the founder of Kirsty’s, shared her enthusiasm for this endeavor, stating that Live & Breathe’s creativity and passion are perfectly aligned with the company’s vision.
The collaboration is comprehensive, covering several crucial elements such as strategy development, packaging design, web and social media presence, influencer marketing, retail execution, and conducting product photo shoots. By leveraging Live & Breathe’s expertise, Kirsty’s aims to enhance its brand strategy and optimize the launch of its new product range. This approach is expected to connect the brand more effectively with consumers who appreciate quality and allergen-free food options.
Emma Donohoe, the Senior Account Director at Live & Breathe, echoed the excitement and shared that Kirsty’s has built a valuable brand reputation through its unwavering commitment to quality. This growth phase is a significant step for Kirsty’s as they venture into a new demographic with Prep’d, aiming to expand their consumer base.
Both parties are confident that this collaboration will yield fruitful results. The shared values and dedication to creativity set a strong foundation for Kirsty’s to further penetrate the market and reach audiences with shared dietary interests and values.
The strategic partnership between Kirsty’s and Live & Breathe marks a promising chapter for the brand’s continued growth and market expansion.
