Kit Studio and Square have launched a compelling Out-Of-Home (OOH) campaign, enhancing their Big in Restaurants initiative with genuine city narratives.
- The campaign incorporates candid photos taken by Exell, capturing the true spirit of restaurant kitchens in Manchester and London.
- Imagery of actual sellers is combined with their stories, highlighting Square’s presence among local culinary entrepreneurs.
- The strategy involves using bold typography alongside real-world visuals to create impactful urban art across digital and physical formats.
- This creative effort emphasizes the unsung heroes of the food industry while artfully integrating technology to enhance customer experiences.
Kit Studio and Square have collaborated to elevate the Big in Restaurants campaign through an innovative OOH strategy that authentically represents urban restaurant life. By using candid photography by Exell, the campaign showcases the dynamic energy of kitchens and eateries in Manchester and London. Chris Bounds of Kit Studio highlights the integration of imagery and typography to create a resonant urban narrative.
The campaign focuses on telling the stories of real Square sellers, emphasizing their experiences. In London, the campaign features sellers based in East London, while Manchester highlights its own culinary talent. This approach not only celebrates local entrepreneurs but also reinforces the connection between Square’s hardware and the vibrant cityscape.
By employing bold typography and visuals, Kit Studio and Square’s campaign cuts through the noise, presenting a candid view of urban life. Neil MacLean of Square EU/UK describes the initiative as a tribute to chefs and restaurant teams, capturing the industry’s gritty essence through unfiltered moments.
Square’s technology supports over 4 million businesses globally, offering fast payment solutions, comprehensive software, and real-time reports. This campaign further positions Square as a pivotal player in the restaurant sector, bridging technology with culinary creativity.
Kit Studio and Square’s campaign successfully captures the essence of urban restaurant culture while promoting Square’s technological solutions.
