LADbible is gearing up for major developments in Manchester, strengthening its position as a media powerhouse.
- With over 20 billion monthly video views, LADbible has firmly established itself as a leader in digital media.
- The company plans to extend its commercial footprint in Manchester with the launch of LAD360, a new division aimed at branded content.
- Rachael Cochrane has been appointed as the head of the new Manchester division, aiming to replicate the London success.
- The Manchester expansion will enhance connections with Northern brands and agencies, fostering deeper community ties.
LADbible, with its staggering reach of 20 billion monthly video views and 500 million followers, is making strategic moves to further establish its dominance in the media landscape. The company’s valuation of £260 million on the London Stock Exchange underscores its growth ambition. Building on its strong foundation, LADbible has recently acquired the US-based media brand Betches, marking a significant step in its international expansion.
Manchester remains central to LADbible’s operations, housing its headquarters and a team of 200 employees. According to Tim Pearson, the Chief Revenue Officer, Manchester is integral to their identity. He emphasizes that the city is a key part of their growth strategy alongside London and New York. This comes at a time when the company is embracing content evolution and brand demands through the establishment of LAD360 in Manchester.
The introduction of LAD360 in Manchester signals LADbible’s intent to diversify its offerings in commercial media. Rachael Cochrane, the new head of client and agency solutions, will spearhead this initiative. She aims to build a robust team to offer branded content tailored to engage a younger audience. This model, proven successful in London, positions LADbible to offer innovative solutions for brands like Uber, integrating them into popular culture.
The decision to strengthen their commercial presence in Manchester is backed by a desire to access the vibrant northern community of agencies and brands. Pearson stresses that Manchester’s cultural roots align with their vision. The expansion will connect teams across key cities and harness the potential of LADbible’s tools, people, and extensive audience reach.
LADbible’s strategy revolves around authentic brand integration within engaging narratives. With a focus on authenticity and cultural connectivity, the company has developed branded programs like Snack Wars. Pearson explains that this authenticity is a core strength of their creative teams and producers.
Looking ahead to 2025, LADbible plans to streamline operations between its London and Manchester teams, unlocking extensive access to audience data and insight. The rise of social commerce and influencer culture complements LADbible’s audience-based approach, which aims to resonate with young adults. Pearson envisions expanding beyond the LAD360 team to meet the dynamic needs of brands in the North.
As LADbible continues to grow, Tim Pearson reflects on the company’s trajectory, highlighting their success in reaching financial goals and audience engagement. He emphasizes their commitment to understanding viral trends and maintaining a positive presence in media. Ultimately, the expansion into Manchester reflects LADbible’s focus on remaining relevant and valuable to their audience.
LADbible’s expansion in Manchester signifies a strategic move to merge cultural roots with innovative media solutions, ensuring continued growth.
