Ocean Outdoor is undergoing significant leadership changes to drive future growth.
- Stephen Joseph steps in as the new group CEO, implementing several key leadership promotions.
- Phil Hall will now serve as group chief commercial officer, while retaining his UK CEO role.
- Billy Byam-Cook and Nick Shaw assume new roles to enhance financial and commercial strategies.
- Richard Malton and Helen Haines are taking on expanded responsibilities in marketing and strategy.
Ocean Outdoor has announced significant shifts in its senior leadership team, aimed at steering the company towards its next phase of growth. The changes are set to take place from January 1, 2025, and are spearheaded by the recently appointed group CEO, Stephen Joseph.
Phil Hall, currently serving as the UK CEO, will take on the newly created role of group chief commercial officer. This dual role is designed to strengthen commercial strategies across the company, as reiterated by Joseph.
Billy Byam-Cook, previously the group head of finance, is set to become the group chief financial officer. Byam-Cook will collaborate closely with Hall to manage commercial contracts and bolster cross-border agency relationships. Nick Shaw, who has been the chief revenue officer, is now promoted to UK chief commercial officer, enhancing his responsibilities within the UK market.
In addition to these changes, Richard Malton, who has been pivotal as the chief marketing officer, is now transitioning to the role of group chief marketing and strategy officer. This change aims to align marketing efforts with the strategic direction of the company. Moreover, Helen Haines moves from her position as head of brand and events to director of strategic marketing, further supporting the newly outlined objectives of Ocean Outdoor.
Joseph emphasized that these leadership changes draw on a wealth of experience and expertise within the company. His vision includes leveraging these talents to position Ocean Outdoor as a top choice in the digital out-of-home (DOOH) advertising sector for clients, agencies, and landlord partners alike.
Ocean Outdoor operates in seven countries and employs approximately 300 people, showcasing significant international presence. The past year has seen Ocean invest substantially in its brand experience and innovation teams, Ocean Labs and Ocean Studios, which are essential components of its forward-looking strategy.
These leadership changes are set to align Ocean Outdoor’s strategies with its growth ambitions for the coming years.
