In an ambitious move, Red Star Brands has partnered with the Scottish agency, MadeBrave, to drive awareness for its ready-to-drink label, Four Loko.
- This strategic collaboration aims to launch a campaign in January 2025, focusing on Four Loko’s limited-edition flavor.
- The campaign will utilize various media channels, including outdoor, social media, and in-store promotions across Scotland and Northern England.
- Four Loko has established a strong presence in the UK, being available at major retailers like Tesco and Morrisons.
- MadeBrave’s innovative approach is expected to enhance the brand’s appeal among UK audiences.
Red Star Brands has strategically chosen MadeBrave as its lead creative force in the UK, tasked with invigorating the market for their successful beverage, Four Loko. This Scottish agency is set to unveil a major campaign in January 2025, aimed at promoting a new limited-edition flavor. This campaign will span multiple platforms, covering outdoor advertising, social media engagements, and in-store activities across Scotland and Northern England.
Four Loko’s presence in the UK market has grown steadily since 2021, with its products being widely available across major retail chains such as Tesco, Morrisons, and various independent stores. This expansion reflects the brand’s commitment to establishing a foothold in the competitive ready-to-drink sector.
The marketing manager of Red Star Brands, Stacey Caldwell, expressed the company’s enthusiasm about MadeBrave, citing their deep understanding of the UK market and dynamic approach to creative briefs. Caldwell noted the agency’s potential to bolster Four Loko’s market position and drive brand growth through innovative flavor introductions.
Bec Chelin, Client Services Director at MadeBrave, conveyed optimism regarding this newly formed partnership. Chelin highlighted the shared values with Red Star Brands, particularly in terms of boldness and creativity in marketing, which are crucial for brands seeking to lead and disrupt their categories.
MadeBrave has experienced significant growth itself, with a notable increase in revenues by 39% from last year, enhancing their capability to deliver impactful and creative marketing solutions. This growth affirms their status as a leading agency in the EMEA region.
This collaboration between Red Star Brands and MadeBrave is poised to significantly impact the ready-to-drink market in the UK.
