Bolser, a digital agency based in Leeds, renews its collaboration with the National Theatre at Home streaming service, enhancing its global presence.
- The agency successfully expanded the platform’s audience through global SEO and app store optimizations, showcasing productions like “Vanya” with Andrew Scott.
- Having achieved immediate improvements in SEO metrics, Bolser plays a crucial role as the National Theatre heads into its busiest season.
- Future efforts by Bolser will focus on increasing the platform’s reach, particularly through strategic seasonal marketing initiatives.
- The extended partnership underscores a shared commitment to diversifying and amplifying online audiences for the National Theatre.
Bolser, a prominent digital agency based in Leeds, has cemented its role with the National Theatre at Home streaming service by extending its existing contract. Known for collaboration with notable clients such as Microsoft and Xbox, Bolser’s efforts for the National Theatre have recently culminated in a successful global SEO campaign. This initiative aimed to boost the theatre’s flagship streaming service, significantly enhancing its worldwide accessibility.
Among the acclaimed productions now accessible via the platform are “Vanya,” starring Andrew Scott, and “People, Places & Things” featuring Denise Gough. These productions have reached a global audience, exemplifying the effective optimization efforts led by Bolser.
Callum Stewart, the Head of National Theatre at Home, acknowledged the impact of Bolser’s work by stating, “Since we have started working with Bolser, we have seen an immediate improvement across our SEO KPIs.” This acknowledgment highlights the strategic role Bolser plays as the theater approaches what is anticipated to be a demanding period of increased activity.
Looking ahead, Bolser’s strategy is set to broaden the audience even further by driving new customer engagement. A key focus will include crafting marketing content tailored to the holiday season, particularly through initiatives that promote Christmas gifting subscriptions. This forward-thinking tactic aims to attract a wider viewer base, ensuring continued growth for the National Theatre’s streaming service.
Dominic Howe, Bolser’s client services director, emphasized the value of the ongoing partnership. He remarked on the agency’s enthusiasm for working alongside the National Theatre, noting the positive outcomes in broadening and diversifying the theater’s digital viewership.
The National Theatre stands as a pillar of cultural excellence, engaging audiences through inspiring and entertaining productions. Its commitment extends beyond traditional stages, impacting audiences through cinema, schools, and now, through innovative home streaming solutions.
The collaboration between Bolser and the National Theatre exemplifies a forward-thinking strategy in expanding digital theater audiences.
