Leeds-based Black Lab is expanding its senior team to support growth.
- Ady Matheson-Bruce joins as Senior Performance Marketing Manager.
- Rob Crawley is named as the new Head of Business Development.
- The appointments enhance Black Lab’s digital and client service capabilities.
- These leadership changes align with Black Lab’s strategic growth plans.
Leeds-based digital marketing agency Black Lab is taking bold steps to foster growth by appointing two seasoned professionals to its senior leadership team. In a move that underscores the agency’s strategic direction, Ady Matheson-Bruce has been appointed as the Senior Performance Marketing Manager, and Rob Crawley will take on the role of Head of Business Development.
Ady Matheson-Bruce brings with him a wealth of experience in orchestrating high-impact digital campaigns for prominent brands. His expertise is expected to significantly bolster Black Lab’s prowess in paid social and PPC advertising, further enriching the agency’s comprehensive suite of digital marketing solutions. Working closely with Nick Bardsley and the performance team, Matheson-Bruce is tasked with enhancing the agency’s capabilities in these critical areas.
Rob Crawley’s appointment as the Head of Business Development signals Black Lab’s commitment to sustainable growth and its focus on broadening its client portfolio. His role is pivotal in ensuring the agency not only attracts new business opportunities but also maintains the exceptional service standards that clients have come to expect from Black Lab. Crawley’s strategy is anchored in expanding client relationships and building lasting partnerships that drive mutual success.
These strategic appointments come as Black Lab continues to evolve its service offerings and expand its client base. The agency’s leadership believes these changes are essential in maintaining a competitive edge in the digital marketing landscape, setting the stage for continued growth and success. “These strategic appointments reflect our commitment to delivering exceptional results for our clients while positioning Black Lab for continued expansion,” said James Starkey, director at Black Lab.
As Black Lab positions itself for future expansion, the expertise brought by Matheson-Bruce and Crawley is crucial. Their leadership is expected to drive the next phase of growth, ensuring that Black Lab continues to innovate and excel in delivering top-notch digital marketing solutions.
Black Lab’s strategic leadership appointments underscore its commitment to growth and innovation in the digital marketing landscape.
