A North East digital agency marks an important milestone by integrating AI-driven analytics.
- Mabo has partnered with Leeds’ ASK BOSCO for a comprehensive AI reporting platform.
- This collaboration aims to leverage advanced AI insights for over 300 clients.
- ASK BOSCO’s tools promise to enhance strategic marketing efforts.
- Key industry figures express excitement over the potential for innovation and improved client results.
A North East digital agency has entered a significant partnership, incorporating cutting-edge AI analytics to advance its service offerings. This collaboration sees Mabo, a prominent digital agency and 2024 Google Premier Partner, team up with Leeds’ ASK BOSCO to implement an expansive AI-driven reporting and analytics platform.
Mabo’s decision to integrate ASK BOSCO into its operational framework is set to offer profound insights and forecasting capabilities to over 300 clients. The partnership is designed to streamline data management processes, allowing Mabo’s team to focus more on strategic initiatives and client expansion. By simplifying decision-making, the agency seeks to deliver timely, actionable data insights, thereby optimizing advertising spend and enhancing client outcomes.
ASK BOSCO stands out as a leading AI analytics platform, renowned for its ability to unify marketing and ecommerce data. The platform’s robust forecasting abilities and seamless integration methods aim to provide retailers, brands, and marketing entities like Mabo with enhanced decision-making tools. Through this partnership, actionable insights become readily accessible, equipping Mabo to better strategize and execute high-value marketing campaigns.
John Readman, Founder and CEO of ASK BOSCO, highlighted the mutual benefits of this alliance. He noted the increased efficiency and accuracy in AI forecasting that Mabo can leverage to improve client service. According to Readman, this strategic decision reflects a shared commitment to innovation, with both parties aiming to secure the most favorable business outcomes.
Lee Mabelson, Managing Director of Mabo Media, expressed enthusiasm about the partnership’s potential to elevate service delivery. “Our focus has always been on delivering exceptional results for our clients, and partnering with ASK BOSCO allows us to do this more effectively than ever,” he stated. The collaborative effort seeks to minimize manual reporting tasks, thereby saving time and resources across the agency.
The partnership between Mabo and ASK BOSCO is set to transform data-driven marketing strategies, highlighting a commitment to innovative and strategic client service.
