A prominent London consumer brand agency has opened a new talent division in Yorkshire, headed by industry veteran Lizzie Fee.
- Lizzie Fee, with over 20 years of experience, will lead the new division focusing on PR, talent, and influencer management.
- The agency’s expansion comes in response to a year of substantial growth and service diversification.
- The launch of ‘Aduro Accelerate’ offers Northern businesses exclusive access to three months of enhanced services.
- The move is part of the agency’s strategic initiative to broaden its geographical reach and enhance client service delivery.
In a strategic move to enhance its service offerings and geographical reach, a prominent consumer brands agency in London has launched a new talent division in Yorkshire. This effort is led by Lizzie Fee, a seasoned professional with over two decades in the industry. Her role will focus on driving PR, talent, and influencer management services.
The agency’s decision to expand follows a year marked by double-digit growth and a diversification of services. By investing in senior talent like Lizzie Fee, the agency aims to strengthen its position as a leading PR and social media entity.
To commemorate this expansion into the North, the agency introduced ‘Aduro Accelerate’. This initiative provides a selection of Northern-based businesses and charitable organizations with an opportunity to access an array of PR, talent, and social media services over a period of three months.
Lizzie Fee joins the agency with an impressive track record, having previously managed artist relations for BBC Children in Need. Her experience includes working with award-winning artists and influencers, as well as overseeing ambassador relations for national charities. Fee remarked, “The decision to return to agency work was driven by the exceptional quality and culture of the agency.”
Recently, the agency celebrated the addition of several mainstream consumer brands to its client roster, which includes the iconic Bahlsen biscuit brand and Homebase. These partnerships exemplify the agency’s commitment to delivering top-tier social, press, and influencer programs.
Natalie Luke, the agency’s founder and managing director, expressed her enthusiasm for the new division. She noted, “The new division ensures we lead in talent partnerships, delivering brilliant content reliably. Lizzie’s extensive network and the launch of this division further extend our reach into the North.”
This expansion marks a significant milestone for the agency, promising enhanced services and a broader geographic presence.
