Lucky Socks Media, a Manchester-based agency, has partnered with Planet Sport Group for a season-long video content venture.
- This collaboration involves producing quiz-based entertainment videos for Planet Football.
- The content focuses on social media platforms such as YouTube, TikTok, and Instagram.
- Lucky Socks Media has significantly contributed to Planet Football’s escalating viewer engagement.
- Both teams anticipate continued growth and success in their partnership.
The Manchester-based agency Lucky Socks Media has partnered with Planet Sport Group to provide quiz-based entertainment video content for Planet Football. The agreement extends over the entire season, enhancing Planet Sport Group’s position as a leading independent sports network in the UK. This venture involves creating engaging content specifically for social media platforms including YouTube, TikTok, and Instagram.
Since the collaboration began in the summer, Lucky Socks Media has successfully driven significant audience interaction. The content produced under this partnership has already achieved 10 million views and considerable engagement numbers, showcasing the impact of their creative work. The head of publishing at Planet Sport Group, Mark Holmes, commended Lucky Socks for their innovative contributions, highlighting their role in developing new ideas and formats.
Lucky Socks Media is recognized for its expertise in digital engagement strategies. Founded in 2023 by Stuart Rowson, a former executive at BBC Sport and Children’s, the agency has rapidly expanded its portfolio, working with prominent organizations such as England Rugby, World Sailing, UEFA, and FIFA.
Both parties express enthusiasm about the potential for foreseeable developments. Stuart Rowson noted the excitement around delivering content that significantly resonates with Planet Football’s audience. The long-term collaboration reflects a shared commitment to expanding reach and strengthening engagement in the sports entertainment sector.
This strategic partnership signifies a promising future for both Lucky Socks Media and Planet Sport Group in the realm of sports content.
