The Lufthansa Group has selected DEPT as its new digital agency after a competitive pitch process across EMEA, aiming to enhance its digital travel experience.
- Seeking a seamless integration with its Digital Hangar, the airline group focuses on streamlining services and enhancing customer experiences.
- DEPT will employ its balanced approach to technology and marketing to improve branding and customer engagement.
- The collaboration aims to develop personalized solutions for customers by leveraging AI and automating processes.
- The relationship will cover multiple Lufthansa Group airline brands, including Austrian Airlines and SWISS, starting early 2025.
The Lufthansa Group has chosen DEPT as its digital agency of record after a comprehensive EMEA-wide pitch. The airline giant aims to intensify its digital travel offerings through a strategic partnership with DEPT, which specializes in balancing tech and marketing services. This move underlines Lufthansa’s commitment to enhancing customer experiences by seamlessly integrating with its Digital Hangar.
Having a team of specialists in both marketing and technology, DEPT is set to focus on streamlining internal processes and developing personalized solutions. This engagement will bring forth efficiencies in brand and media services, alongside data-driven innovations. The scope of work includes digital content creation and its distribution across various owned and earned channels, ensuring a cohesive approach to the market.
Andrew Dimitriou, DEPT’s Global Chief Client & Growth Officer, stated, ‘Lufthansa Group is one of those ambitious brands and we can’t wait to go on this journey. The Lufthansa Group brief hits our sweet spot, uniquely marrying tech and marketing to unlock innovation for the airline group.’
Beginning in early 2025, this partnership will extend to several key markets in the EMEA region, involving various Lufthansa Group airline brands such as Austrian Airlines, Brussels Airlines, Discover Airlines, Lufthansa, and SWISS. By targeting these markets, the collaboration seeks to set new standards in digital travel, offering more efficient and tailored services to passengers.
This partnership marks a significant step for Lufthansa Group in evolving its digital landscape, promising enhanced experiences for travelers.
