CTI Digital has unveiled the new Chester Zoo website, marking a significant digital transformation.
- The project enhances Chester Zoo’s online presence, aligning with its modern conservation and education goals.
- Utilizing UX and Umbraco Headless web builds, the site promises a seamless digital experience for users.
- Chester Zoo’s rebranding collaboration with How&How is highlighted in the new design.
- This development marks a strategic partnership between Chester Zoo and CTI Digital.
CTI Digital recently launched a new website for Chester Zoo, aiming to enhance the zoo’s digital presence significantly. This project reflects Chester Zoo’s efforts to modernize its online interface and align digital experiences with its conservation and educational initiatives.
The recent digital overhaul leverages CTI Digital’s expertise in user experience and Umbraco Headless web technology, promising a seamless and engaging online platform for visitors. The site aims to integrate Chester Zoo’s diverse functions—from welcoming over 2 million visitors annually to engaging more than 130,000 school children—into a cohesive digital experience.
The collaboration with How&How for Chester Zoo’s rebrand is effectively showcased on the new website. According to Katharine Mainprize, director of marketing at Chester Zoo, the revamped site aims to unite aspects of the zoo’s identity, highlighting its leadership in zoo management, conservation efforts, and educational projects.
This project results from a strategic partnership between Chester Zoo and CTI Digital, emphasizing modernization and user interaction. The website was developed based on user discovery and journey mapping to minimize digital fragmentation and enhance accessibility.
Catrin Webb, account director at CTI Digital, expressed satisfaction in contributing to Chester Zoo’s transformation journey. “Our partnership represents a commitment to improve their visitor and digital experiences at every step of the way,” said Webb.
Built from the ground up using a headless Umbraco build, the new site incorporates cutting-edge development practices and strong SEO foundations to highlight Chester Zoo’s rebranding initiative.
The launch of Chester Zoo’s website is a substantial step forward in its digital strategy and conservation efforts.
