Ultimate Agency in Manchester leads a significant rebranding effort.
- Workwell International merges with three recruitment firms, forming Workwell Global.
- The new brand focuses on simplifying international employment compliance.
- A refreshed brand identity and website enhance Workwell Global’s presence.
- Ultimate’s creative expertise highlights a ‘people-first’ approach.
A notable event has unfolded in the recruitment industry as Manchester-based Ultimate Agency spearheads the rebranding of Workwell International, now known as Workwell Global. This transition follows the significant merger with three prominent recruitment firms: 6Cats, PGC, and WhiteFin Solutions. The merger aims to fortify Workwell Global’s position as a leader in the sector, leveraging the collective strengths and reputations of these firms.
The essence of the new branding lies in simplifying international employment compliance, embodying Workwell Global’s vision to offer comprehensive support services. By integrating Unique Selling Points (USPs) from each entity, the rebranding effort creates a cohesive and impactful brand identity, positioning Workwell Global as a ‘one-stop-shop’ solution for agencies and end hirers.
The rebrand involves more than just a name change. It includes a refreshed corporate identity characterized by a new color palette, modern typography, and flexible design assets. These elements are consolidated by clear brand guidelines, ensuring consistency and easy recognition in the global recruitment market.
Moreover, the revamped digital presence of Workwell Global is central to this transformation. Beyond aesthetics, the website focuses on user experience (UX) and user interface (UI) design, providing an engaging and informative journey for users. It caters to the recruitment and compliance sectors, offering valuable content and guides, thus reinforcing Workwell Global’s authority in these fields.
Ultimate Agency has emphasized a ‘people-first’ approach in the rebranding, aligning modern visuals with an emphasis on trust, industry expertise, and authenticity. This focus is a testament to Workwell Global’s commitment to trust and growth, fostering a digital environment conducive to evolving client needs.
The rebranding secures Workwell Global’s reputation and underscores its commitment to future growth.
