Scott McNicol, a Manchester entrepreneur, has moved from the printing business to AI marketing.
- He sold his printing company, Sastech, to focus on his new venture, Harper.
- Despite COVID-19 challenges, Sastech achieved self-sustainability under his leadership.
- McNicol is leveraging his experience to drive Harper’s global client growth.
- His belief in AI’s transformative potential underpins Harper’s strategy.
Scott McNicol, an entrepreneur from Manchester, has transitioned from the printing sector to explore opportunities in AI marketing. He successfully sold his startup, Sastech, to Commerce Business Systems, a company specializing in retail office equipment, marking the end of one chapter and the beginning of another.
Founded in 2020, Sastech navigated the turbulent period of the COVID-19 pandemic but emerged as a self-sustaining business. McNicol attributes the company’s survival to the dedication and effort It required immense effort to maintain the business during such unpredictable times, yet McNicol reflects positively on this period, recognizing it as pivotal to his development as a seasoned entrepreneur.”Launching and managing Sastech helped me to develop into a well-rounded entrepreneur,” he remarked with a sense of accomplishment at its growth.
Now, McNicol dedicates his efforts to Harper, a digital marketing firm that is making significant strides in the industry. Surprisingly, Harper has already amassed a diverse clientele spanning Europe, America, and Australia just a year after its inception in August 2024. The rapid growth signifies an impressive start for the young firm as it expands its reach across various industries.
McNicol has focused on harnessing AI technology to redefine business strategies around lead generation. “With Harper, we see limitless potential in combining human expertise with cutting-edge AI technology to fundamentally alter how businesses approach lead generation,” stated McNicol. This vision illustrates his belief in AI’s ability to transform traditional marketing practices and provide innovative solutions to businesses worldwide.
Reflecting on his entrepreneurial journey, McNicol acknowledged that the knowledge he gained from overcoming challenges at Sastech has prepared him well for his current venture. “Running both businesses has taught me that growth comes from stepping out of your comfort zone and trusting the process,” he said. His advice for aspiring entrepreneurs is to embrace the journey, knowing it will present challenges but also offer immense rewards.
McNicol’s journey from a printing firm to an AI marketing company underscores the dynamic landscape of modern entrepreneurship. His story serves as an inspiration for those looking to pivot into new industries leveraging past experiences.
Scott McNicol’s journey from printing to AI marketing showcases an entrepreneurial spirit ready to embrace innovation and change.
