A Manchester startup focused on estate agent software has raised £3.3m.
- The investment was spearheaded by Praetura Ventures and is aimed at enhancing processes.
- Street Group’s product suite, including Spectre and Street.co.uk, will benefit from this injection.
- The funding aims to modernize estate agency processes using advanced AI.
- Street Group is set to expand its team and accelerate product development.
A Manchester-based technology startup, specializing in software for estate agencies, has successfully raised £3.3m. This significant investment comes from Praetura Ventures, with contributions from the Northern Powerhouse Investment Fund II, geared towards advancing AI-driven solutions that streamline estate agency operations.
Founded in 2015 by siblings Tom and Heather Staff, Street Group has developed two major platforms: Spectre and Street.co.uk. These solutions are designed to enhance lead generation, win new clients, and provide superior customer service for estate agents. The recent funding aims to accelerate product development, scale operations, and introduce further innovations, particularly with advanced AI capabilities for its offerings.
Street Group has already attained recognition in the industry, having been awarded Best Overall Supplier at the 2024 EA Masters and Gold Supplier of the Year at the ESTAs 2024. This achievement underscores their commitment to delivering high-quality solutions to over 4,000 estate agents across various regions and levels.
Spectre, an all-encompassing marketing solution, facilitates estate agents in executing automated marketing strategies through various channels, including direct mail, email, and social media. Its AI-driven Propensity to Sell model significantly boosts campaign effectiveness by predicting market entry opportunities for properties.
Street.co.uk, the firm’s CRM, offers cutting-edge improvements to traditional estate agency functions. It automates scheduling, background checks, and client transactions while enhancing customer experiences through features like AI-powered listing generation and image enhancement. Additionally, its consumer mobile apps provide transparency and an edge over competitive offerings.
Heather Staff, co-founder of Street Group, emphasized their deep roots in the property sector, acknowledging the challenges and stress involved in moving. She expressed that leveraging modern technology is crucial in simplifying the processes for both agents and home-movers. Supported by Praetura, they aim to strengthen their agent-centric model, ensuring their clients remain competitive in the market.
Peter Carway from Praetura Ventures highlighted the innovative nature of Street Group, praising their use of AI to drive sector-changing advancements. His remarks reflect the excitement and potential seen in this partnership, which is expected to enhance Street Group’s reach and impact.
The £3.3m funding marks a pivotal step for Street Group in advancing AI-driven solutions for estate agencies.
