The Bigger Boat marks its expansion with the integration of acquired PR agency Scriba, adding key team members and creating a dedicated PR department.
- The agency welcomed three new hires: Karla Robbeson, Rodger Dumisani, and Max Singh, innovating design and SEO strategies.
- Karla Robbeson contributes her extensive experience in layout and brand design from Cape Town, enriching the agency’s creative output.
- Rodger Dumisani, a Huddersfield graduate, brings his expertise in brand and motion graphics to enhance visual storytelling.
- Max Singh returns to lead SEO strategies, building on his advanced experience from prior roles.
The Bigger Boat is embarking on a significant expansion, integrating Scriba into its operations and enhancing its service portfolio with the creation of a specialized PR department. This strategic move is complemented by the agency’s decision to strengthen its team by hiring three new members who bring substantial expertise and fresh perspectives.
Karla Robbeson, arriving with nine years of diverse experience from Cape Town, joins as a senior designer. Her proficiency in layout, branding, UI, and social media content across various sectors like fintech and eCommerce adds significant value to the agency’s capabilities. Robbeson emphasizes that ‘meticulous attention to detail is what elevates a design to the next level,’ setting a high standard for her contributions.
Rodger Dumisani, a graduate from the University of Huddersfield, steps in as a midweight designer. His six-year career includes substantial work with notable brands such as Asda and McCain Foods. Dumisani’s skills in brand design and motion graphics are expected to enhance the agency’s creative solutions, particularly in hospitality, retail, and engineering.
Returning to The Bigger Boat as an SEO manager is Max Singh, who started his career at the agency. Max has since developed a robust skill set in technical and on-page SEO with Manchester agency UNRVLD. His role will focus on leading SEO strategies and driving client campaign success, leveraging his comprehensive experience.
Augmenting these hires are recent leadership appointments designed to support growth and enhance service offerings. Emma Heslop steps up as commercial director, tasked with ensuring client satisfaction and driving agency profitability. Alison Croston, as director of strategy and growth, aims to craft effective strategies that align with the agency’s vision.
Carrie Webb, newly appointed head of communications, is responsible for managing the agency’s content, PR, and social media services. Louise Jaggar continues as operations and HR manager, overseeing streamlined business operations. This restructuring is part of The Bigger Boat’s strategy to foster specialization and elevate client results.
Managing director and co-founder Andy McCaul remarks that these changes ‘demonstrate our ambition to deliver exceptional work,’ underscoring the agency’s commitment to nurturing talent and expanding its reach.
The Bigger Boat boldly steps into its new phase of growth, prepared to leverage its expanded team and enhanced capabilities for future success.
