The Leeds destination management team partners with a local agency to enhance its digital presence.
- Aberfield Communications to create engaging content for Visit Leeds.
- Focus on promoting Leeds’ music, events, and cultural scenes.
- Past successful campaigns highlight Aberfield’s expertise in tourism.
- Key projects involve collaborations with local sports figures.
Leeds’ official Destination Management Organization has enlisted the aid of Aberfield Communications to boost its digital presence. This partnership aims to create compelling content highlighting Leeds as a top-tier travel destination.
Aberfield Communications, a Leeds-based agency, will work closely with Visit Leeds to produce digital content that sparks interest and attracts both new and returning visitors. The planned materials will include blogs, social media posts, and videos that focus on Leeds’ lively music and events scene, as well as its notable museums, galleries, and sports affiliations.
In recent efforts, Aberfield successfully crafted Visit Leeds’ ‘Ultimate Guide to Christmas 2024’ and developed tailored holiday itineraries targeting diverse audiences. The agency’s portfolio includes rich multimedia content generated through collaborations with figures such as Amy Hardcastle and Caitlin Beevers to promote major sports events.
Aberfield’s capability in delivering high-impact travel marketing campaigns is well recognized. The agency has previously managed award-winning promotions for Experience Wakefield and partnered with prominent institutions like Castle Howard and QHotels.
Belinda Eldridge from Leeds City Council expressed enthusiasm about the partnership, underscoring Leeds’ unique attractions from bustling city life to serene countryside and historic sites. Aberfield’s proven skill in creating audience-focused tourism campaigns presents an ideal opportunity for elevating Leeds’ profile as a remarkable travel destination.
Rebecca Goldsworthy from Aberfield shared her excitement in supporting Leeds’ tourism goals. By deploying their love for Leeds, alongside industry expertise, the agency aims to craft content that resonates widely and contributes to the city’s appeal as an exciting city-break choice.
The collaboration aims to enhance Leeds’ digital appeal and promote it as a vibrant destination for all.
