A significant leadership transition happened at Sassy+ North, a creative production company based in Leeds.
- Ricky Durkin, an experienced radio executive, joins as the Head of Content.
- Dave McMullan, a seasoned producer, takes on the role of News Editor.
- The Leeds studio now operates around the clock, providing constant news updates.
- This strategic move is part of Sassy+ North’s growth plans in Northern England.
Sassy+ North, renowned for its dynamic approach to radio content, has made notable leadership appointments, enriching its team with industry veterans. Ricky Durkin, a former Programme Director at Real Radio Yorkshire and Heart Yorkshire, is set to take on the role of Head of Content. Bringing a wealth of experience from BFBS Radio, Durkin anticipates becoming an integral part of the team saying, “I’ve followed Radio News Hub since the very beginning, and it’s grown into an exciting, dynamic company. I’m really looking forward to getting stuck in; being part of the team and helping it to grow even more!”
Alongside him, Dave McMullan steps into the position of News Editor, bringing his extensive background as a former producer of the esteemed Radio 4 Today Programme. McMullan has recently managed the newsroom at BBC Asian Sounds and is thrilled to return to his roots in commercial radio. He stated, “With its new state of the art premises in Leeds, it’s got an ambitious team of journalists eager to tell stories and explain a complicated world to a diverse group of stations worldwide. It couldn’t be a better time to return to my first love, commercial radio.”
The Leeds-based operation of Sassy+ North is designed to deliver 24/7 news bulletins, enhancing its service capability significantly. This operation emphasizes the company’s commitment to serving a varied audience with timely and relevant news coverage. The addition of Durkin and McMullan bolsters the team’s expertise, aligning with the strategic ambitions of the organization.
Mike Semp, Managing Director of Sassy+, highlights the significance of these appointments as a reflection of their earnest dedication to the creative community in Northern England. “Opening our new studios in Leeds is a significant step in our journey, showcasing our dedication to the creative community in the North,” he explained. He further added that the inclusion of seasoned professionals like Ricky and Dave into their ranks only strengthens their growth strategy and focus in the region.
These strategic appointments at Sassy+ North underscore the company’s commitment to enhancing its creative and informative offerings in the radio industry.