Newsquest collaborates with the NSPCC to launch a Christmas charity campaign.
- The campaign encourages donations to support children facing abuse or loneliness.
- Readers can donate £20 to provide counseling for children in need.
- Alternatives for gift donations include an Amazon Wishlist.
- The campaign spans Newsquest’s 200+ UK titles with a broad digital reach.
Newsquest, a prominent local media group, has initiated a significant holiday campaign in partnership with the NSPCC. The campaign aims to gather support for children struggling with issues of abuse and loneliness during the Christmas season. By teaming up with their charity partner, Newsquest is reaching out to their vast readership to offer hope and assistance to children in need.
The campaign strongly encourages readers to contribute by donating cash or purchasing toys. A suggested donation of £20 is emphasized, which could significantly aid in providing the necessary support via the NSPCC’s Childline service. This contribution can ensure that children have access to counseling services, potentially transforming their holiday experience.
Notably, the need for this support is critical. The NSPCC reports that their Childline counselors receive a call every 45 seconds from children in distress. These sessions, provided both online and over the phone, are crucial in helping young people navigate their challenges, which sadly include coping with abuse and feelings of loneliness rather than festive cheer.
Sir Peter Wanless, CEO of the NSPCC, highlighted the gravity of the situation last Christmas, with almost 5,500 counseling sessions delivered. He expressed his gratitude for the partnership with Newsquest, recognizing the media group’s role in raising awareness and funds, thereby facilitating the continued operation of Childline’s vital services.
Henry Faure Walker, CEO of Newsquest, shared his enthusiasm for supporting the NSPCC throughout the year. He expressed hope that their efforts could bring festive cheer and necessary support to children this Christmas through increased fundraising.
Through this campaign, Newsquest is utilizing its extensive portfolio, which includes over 200 UK titles in both print and digital formats, to maximize outreach. With a digital audience exceeding 50 million users monthly, the potential impact of this campaign is substantial.
This collaborative effort by Newsquest and the NSPCC is pivotal in bringing support and hope to children in need during the festive season.
