Nexus Rental has undergone a rebrand, evolving from a basic service provider to a dynamic, responsive partner, with the help of the Propaganda agency.
- Propaganda, a Leeds-based agency, was tasked with redesigning Nexus Rental’s brand to highlight its market position and growth ambitions.
- Key to the rebrand was presenting Nexus as a leader in scalable vehicle and plant hire solutions, adapting to business needs.
- The rebranding effort included a new website, brand film, and brochure to communicate Nexus’s innovative approach.
- Propaganda’s creative strategy emphasizes Nexus’s role in helping businesses navigate uncertainty with flexible solutions.
Nexus Rental, with the guidance of the agency Propaganda, has shifted its brand image significantly. The rebranding aimed to reposition Nexus from a mere service provider to a ‘responsive partner.’ This strategic move was to align with Nexus’s ambitions of becoming the leading B2B provider of vehicle and plant hire solutions.
Propaganda, a Leeds-based agency, played a crucial role in this transformation. The agency was appointed to help Nexus realize its growth potential by showcasing its market-leading position. Propaganda found that Nexus previously did not fully leverage its size, scale, knowledge, and impact in the market. Consequently, the rebranding initiative was designed to highlight these strengths.
The new brand positioning of Nexus is one of a ‘responsive partner,’ offering practical and scalable solutions that can adapt to the changing needs of businesses. Craig Harrold, Managing Director at Propaganda, articulated this strategy by explaining that the objective was to empower Nexus to confidently embrace its role as a tech-driven, people-centric market leader.
Nexus’s rebranding included visual and strategic elements, such as long-exposure photography and straightforward messaging. This creative direction aimed to convey the message that Nexus is consistently available to meet the fluctuating needs of its clients, ensuring that business operations ‘never stop.’
Scott Haddow, CEO of Nexus Rental, expressed satisfaction with the outcomes of the rebrand, stating that the strategy and creative execution not only refreshed the brand but also captured the essence of Nexus. He highlighted that the rebrand underscores Nexus’s commitment to innovation, flexibility, and growth, marking a significant milestone as the company continues to evolve with market needs.
The updated brand has been rolled out across various platforms, including an enhanced website, a brand film, and a brochure. Furthermore, Propaganda crafted an advertising campaign to promote the new brand identity in key industry publications, which will run until the end of December.
Nexus Rental’s rebranding signifies a strategic shift towards being a market leader known for adaptability and partnership.
