In anticipation of the prestigious 2025 Ryder Cup, innovative video and CGI specialists have launched a groundbreaking Mixed Reality video in New York. Excitement builds as preparations unfold.
- Celebrating one of the world’s greatest sporting events, 2025 Ryder Cup, adam+gary unveiled a Mixed Reality promo in New York.
- The promo features a stunning display of live-action footage and 3D animation, capturing a golf ball traveling through New York.
- The creative project, executed by adam+gary, transforms New York into a golfer’s paradise.
- The video rapidly gained attention across social media and international news outlets.
In celebration of the Year-to-Go for the 2025 Ryder Cup, experts in video and CGI, adam+gary, have revealed an innovative Mixed Reality promotion in New York. This fascinating initiative marks the excitement and anticipation for one of the most significant sporting events globally. The New York City landscape served as the canvas for this imaginative and unique portrayal of golfing excellence.
Collaborating intimately with the Ryder Cup team, adam+gary utilized the urban backdrop of New York City to craft a visual masterpiece that will host the 2025 competition. The advertisement amalgamates live-action footage with 3D animation, featuring a giant golden ball teeing off from Washington Street in DUMBO. It majestically sails over the iconic Manhattan skyline before achieving a perfect hole-in-one in Central Park. This creative and post-production process was meticulously managed by the adept team at adam+gary.
Director of Moving Image at adam+gary, Gary Bannister-Simm, remarked on the endeavor saying: “Working with The Ryder Cup team has been a fantastic experience. They were incredibly receptive to our ideas, which allowed us to push the creative with a Mixed Reality approach to this video – a style we’ve had a lot of success with recently. As soon as we came up with the concept of transforming New York into a golfer’s paradise, everything clicked into place.”
The release of this video has captivated fans and media, generating significant engagement across varied social media platforms and obtaining coverage by international news organizations. This widespread recognition underscores the project’s innovative nature and its successful implementation as a promotional tool for the 2025 Ryder Cup.
Tom Jackson, Director, Ryder Cup Productions, expressed satisfaction with the project’s outcome, stating: “We are delighted with the outcome of our project with adam+gary and we thank them for their creative thinking and hard work in delivering an exceptional piece of content for our Year to Go celebrations.” The 2025 Ryder Cup is scheduled to take place at Bethpage Black in Farmingdale, New York, from September 23rd to 28th.
This Mixed Reality video stands as a testament to the creative potential in sports advertising, heralding the highly anticipated 2025 Ryder Cup.
