OMD UK secures LeoVegas Group’s media account, marking a significant strategic partnership.
- Following a competitive selection, OMD UK emerges as LeoVegas Group’s media partner, signaling a new phase of collaboration.
- The partnership with OMD will be managed from Newcastle and London, crucial to LeoVegas’ decision.
- OMD is set to utilize the creative ‘It’s Showtime’ platform, aligning with LeoVegas’ innovative strategy.
- The comprehensive media scope includes future digital transitions, reflecting industry-leading moves.
OMD UK has successfully secured the media account for LeoVegas Group, a decision made after a rigorous closed selection process. This partnership highlights a strategic shift for LeoVegas, aiming to augment its market presence in the UK. The choice of OMD UK as the media agency reflects a calculated move to leverage the agency’s expertise in both traditional and digital media landscapes.
The media account will be spearheaded from the agency’s Newcastle and London offices, an influential factor in the decision by the North East-based LeoVegas. This geographical strategy underscores the company’s commitment to harness regional expertise and talent to boost its media initiatives.
The creative platform, ‘It’s Showtime,’ will play a pivotal role in the collaboration, with notable campaigns such as a recent TV launch featuring BetMGM ambassador, Chris Rock. This platform represents an opportunity to blend creativity with data-driven media solutions to navigate the highly regulated landscape of media advertising.
Suzy Ryder, CEO of OMD UK, articulated the agency’s enthusiasm for the project, stating, ‘Combining science and creativity to deliver media planning solutions is our passion, and LeoVegas Group’s “It’s Showtime” platform provides the perfect opportunity to demonstrate this.’ This sentiment reveals the agency’s drive to innovate within the partnership.
Further aligning with LeoVegas’ future goals, the full-service media scope will expand to include digital services set to transition to OMD in 2025. This forward-thinking strategy aims to position LeoVegas amongst the leading operators in the gaming industry, as articulated by Sam Behar, Director of UK, Ireland & Sponsorship at LeoVegas Group.
The strategic partnership between LeoVegas Group and OMD UK signals a promising future for both entities within the competitive media landscape.
