Apadmi appoints Paul Brennan as chair to spearhead its European growth efforts.
- Brennan’s extensive tech background includes roles at IBM and various software firms.
- The appointment aligns with Apadmi’s goal to expand its mobile experience services for prominent European brands.
- Brennan is eager to support Apadmi’s journey at its strategic growth phase.
- Apadmi’s headquarters are located in Manchester, with offices in Edinburgh and Amsterdam.
Apadmi has strategically appointed Paul Brennan as chair of its board. This decision reflects the company’s ambition to expand further into the European market. Brennan, a seasoned business leader, brings a wealth of experience from companies like IBM and numerous roles in the software industry, where he has successfully navigated funding rounds, acquisitions, and exits over two decades.
Garland Partington, Apadmi’s CEO and co-founder, expressed his enthusiasm, noting Brennan’s expertise in guiding firms through growth, both organic and through acquisitions, as invaluable. Apadmi is already a preferred mobile experience partner for leading European brands such as Asda, Co-op, Domino’s, Talk Talk, and the NHS. This new leadership is expected to bolster the company’s service offerings and territorial reach.
With headquarters in Manchester’s vibrant Media City, Apadmi also has offices in Edinburgh and Amsterdam. The company continues to build its presence across Europe, backed by investment from private equity firm CBPE. Brennan’s appointment is timely, as the potential for innovative mobile platforms and experiences continues to grow, offering new opportunities for the digital consultancy.
In reflecting on his new role, Brennan stated, “I am thrilled to be joining Apadmi at such a key time for the company. The team has done a fantastic job in creating a business which is leading the way in mobile. Its engineering and digital product expertise is helping to unlock value for clients in a variety of sectors, and I’m looking forward to supporting that onward journey.”
Paul Brennan’s leadership at Apadmi promises to enhance the company’s European market reach and service offerings.
