Phil Clark, former marketing chief at Canada Goose, steps into a new role at Rise at Seven, highlighting shifts in the digital agency landscape.
- Clark will operate from Rise at Seven’s London office, joining forces with Karl Loudon and agency founder Carrie Rose.
- Drawing on his rich background in digital marketing, Clark is set to lead the PESO (Paid, Earned, Shared, Owned) strategies.
- This strategic appointment marks a significant expansion phase for Rise at Seven, enhancing its global presence and client offerings.
- Clark’s expertise is expected to drive unparalleled growth, focusing on customer-centric content strategies.
Phil Clark, previously the marketing chief at Canada Goose, has embarked on a new journey as the managing partner at Rise at Seven. His appointment signals a noteworthy shift in the digital agency sector, as he joins the team based in their London office. Known for its innovative approach, Rise at Seven is poised for significant growth with Clark taking charge of critical performance and craft initiatives.
In his new role, Clark will collaborate closely with Karl Loudon, the global managing director, and Carrie Rose, the agency’s founder and CEO. This collaboration is expected to fuel the agency’s expansion, leveraging their shared history at Reprise, where both previously worked alongside Laura Smales, now the client services director.
Clark’s career trajectory showcases a blend of impactful positions, including his tenure as senior global director of digital marketing and media at Canada Goose and a business director role at Reprise, now known as Kinesso. His expertise is set to be a valuable asset as he leads the development and execution of the PESO strategies at Rise at Seven, overseeing client performance across various channels such as social media, SEO, content marketing, and PR.
The agency, headquartered in Sheffield, with offices in Manchester and New York, has seen impressive growth, nearing a £10 million revenue milestone. It has recently ventured into paid media, extending services to clients like InSinkErator, Beauty Pie, Tandem Bank, and others. Clark’s leadership is anticipated to elevate the agency’s capabilities, reinforcing a strong client-centered approach.
Clark himself has expressed excitement about his new role, emphasizing the growing necessity for integrated content marketing strategies. He stated, “The industry has reached a critical point in the need for content marketing that resonates across the digital landscape. Paid, owned, and earned media will not connect with audiences in isolation.” His vision aligns seamlessly with Rise at Seven’s aims to offer unmatched growth and customer engagement across its media mix.
Phil Clark’s leadership at Rise at Seven is expected to significantly enhance the agency’s strategic offerings and global growth.
