Printworks has chosen Carousel to lead its PR and social media strategy.
- Carousel’s bold vision for 2025 aligns with Printworks’ goals.
- The partnership aims to enhance Printworks’ media and influencer relationships.
- A vast €27m transformation at Printworks increases visitor numbers.
- Their collaboration aims to boost Printworks as a major UK entertainment hub.
Printworks, a renowned entertainment venue in Manchester, has appointed Carousel as its new PR and social media agency. The decision follows a competitive pitch process where Carousel stood out with a creative vision for the upcoming year, aligning with Printworks’ ambitions to bolster its reputation as a leading entertainment destination in the UK.
The agency will play a crucial role in managing influencer partnerships, supporting events, and handling media relations. Their task includes managing vibrant social media content across popular platforms such as Instagram, Facebook, and TikTok. Carousel’s appointment is a strategic move intended to capitalize on Printworks’ recent growth and transformation.
Kristian Brennan, the marketing manager at Printworks, expressed enthusiasm about the partnership, noting that Carousel’s expertise and creativity are pivotal for enhancing the venue’s appeal. He stated that their collaboration is set to deliver memorable experiences for visitors of all ages, strengthening Printworks’ position as a top entertainment spot.
Jen Higgins, Joint MD at Carousel, shared her excitement about working with such an iconic Manchester landmark. The recent unveiling of Europe’s largest digital screen at Printworks has inspired Carousel to elevate their partnership efforts. This digital enhancement is part of Printworks’ broader €27 million investment, which has already led to a noticeable 15% increase in visitor numbers since its relaunch in March.
The uptick in daytime guests highlights Printworks’ success in becoming a vibrant, all-day destination. With its array of bars, restaurants, and leisure facilities, coupled with the UK’s largest digital ceiling and a Vue IMAX cinema, Printworks aims to offer an unparalleled entertainment experience.
The strategic partnership with Carousel is set to propel Printworks into greater prominence as a leading UK entertainment venue.
