Crafter’s Companion, founded by Dragon Sara Davies, unveils a new brand identity.
- The revamped identity targets a growth audience, expanding beyond its lockdown success.
- Finn agency was chosen for a comprehensive brand review and repositioning.
- The new design system is being rolled out across various platforms.
- Collaboration was key in achieving a strategy aligned with growth ambitions.
Crafter’s Companion, established by Dragon Sara Davies, has introduced a new brand identity, crafted by the creative agency, Finn. This transformation marks a new contemporary direction for the brand, capitalizing on the sustained rise of the crafting industry, which initially surged during lockdown periods.
Finn was engaged by Crafter’s Companion to undertake a comprehensive review and repositioning of its brand. Their task culminated in the development of a fresh identity and a complete design system. The updated branding is gradually being introduced by Crafter’s Companion’s in-house team, extending across their website, social media accounts, and packaging.
Richard Rawlins, founder of Finn, remarked on the collaborative process between the client and agency teams. “Our extensive audience research and segmentation unearthed a new growth audience for the brand. The newly devised brand strategy aims to reposition Crafter’s Companion as the central hub for a diverse community of crafters.”
He further highlighted that the revamped brand design represents a significant shift for Crafter’s Companion, expressing confidence in its potential success. According to Rawlins, the creative teams worked through structured workshops and integrated processes to form a wholly new aesthetic and brand experience intended to captivate emerging markets.
David Stern, the executive chair at Crafter’s Companion, praised Finn’s performance. “Finn did a great job in really understanding our ambitions for the brand and helping us to develop a creative strategy aligned to our growth ambitions. Their ability to work in collaboration with clients means that they can get to a great solution in really short time. We are delighted with the work.”
The collaboration between Crafter’s Companion and Finn has successfully redefined the brand’s identity, positioning it for future growth.
