Red Kite Connect has launched a new professional development platform.
- The initiative aims to empower educators through collaboration and support.
- Show + Tell developed a distinct yet aligned brand identity for the platform.
- A modern website was created to enhance user experience and accessibility.
- Advanced technology underpins the new website, offering innovative features.
Red Kite Connect, a forward-thinking initiative by Red Kit Education, has been introduced to elevate professional development for teachers and leaders. By fostering collaboration and offering tailored support, the platform seeks to empower educators in meaningful ways.
Show + Tell, a Yorkshire-based agency, was instrumental in crafting the brand identity and website for Red Kite Connect. This identity is designed to stand out in the marketplace while maintaining alignment with the trusted Red Kite Learning Trust brand. ‘The new brand identity Show + Tell has created really stands out in the marketplace and conveys exactly the values we want to within the industry; we are taking a modern streamlined approach, but backed by the knowledge, expertise and resources of the recognizable Red Kite Trust brand,’ stated Emma Johnson of Red Kite Education.
The website, noted for its innovative design and user-friendly interface, allows Red Kite Connect to prominently display its services and courses. Emma Johnson remarked on the impact of this development, emphasizing the excitement among the team to see the potential of the new site.
Aiming to provide a visually engaging experience, Show + Tell incorporated a vibrant color scheme complemented by calming tonal accents, all the while retaining the iconic red kite symbol in the logo. According to Charlie Hartley, Brand & Digital Strategist at Show + Tell, ‘Our creative team really enjoyed being able to challenge the client in terms of their brand and tech. We’re proud of the new direction and are confident it’ll play a big part in supporting Red Kite Connect to build partnerships and broaden their impact.’
Technologically, the website is a departure from the usual WordPress framework. It employs a headless React front-end coupled with Payload CMS, and integrates Eventbrite for event management, offering a seamless user experience.
Red Kite Connect’s collaboration with Show + Tell marks a significant step in enhancing educational professional development.
