Yorkshire’s Reflo aligns with Andretti Formula E, marking a pivotal collaboration in sustainable sportswear.
- Reflo will provide Andretti Formula E with training and off-track apparel crafted from recycled materials.
- The partnership underscores both organizations’ commitment to innovation and environmental responsibility.
- Andretti Formula E’s strategic collaboration with Reflo is aimed at setting new standards in sustainable sportswear.
- The alliance marks a significant shift towards adopting circular practices in the sports industry.
Reflo, a sportswear brand based in Yorkshire, has made a strategic move by partnering with Andretti Formula E. This collaboration will involve Reflo supplying performance and off-track apparel to the racing team, using materials that are entirely recycled. As part of this partnership, merchandise will also be available to fans, promoting a more sustainable approach to sportswear.
Co-Founder of Reflo, Rory MacFadyen, expressed enthusiasm about the partnership, stating that both entities share a vision to push boundaries not only in racing but also in tackling environmental challenges. MacFadyen remarked, “We are thrilled to partner with Andretti Formula E, a team that exemplifies the intersection of elite performance and a commitment to a sustainable future.” This statement emphasizes the synergy between Reflo’s sustainable goals and Formula E’s eco-friendly mission.
Andretti Formula E, a leader in sustainable motorsport, highlights the significance of this collaboration in their efforts to innovate while reducing environmental impact. Roger Griffiths, Team Principal of Andretti Formula E, acknowledged the alignment of Reflo’s technology with their mission, stating, “Their groundbreaking technology in their clothing aligns perfectly with our mission to drive positive change on and off the track.” This partnership aims not just for racing success, but also for sustainable advancement.
The introduction of Reflo’s recycled sportswear marks a forward-thinking step in an industry often criticized for wastefulness. By providing an actionable solution to waste reduction, this partnership exemplifies how sports entities can adopt circular practices effectively. This collaboration serves as a potential benchmark for others in the industry, reflecting a growing trend towards sustainability.
Employing championship-winning drivers like Jake Dennis and Nico Mueller, Andretti Formula E is not just focused on championships, but also on pioneering eco-friendly practices in motorsport. This partnership with Reflo signals a tactical shift towards a greener future, where success is measured by both victory and sustainability.
This partnership between Reflo and Andretti Formula E represents a milestone in sustainable sportswear, emphasizing innovation and environmental responsibility.
