A new brand for Bolton Family Hubs has been unveiled, designed by Flow Creative, emphasizing community connection and inclusivity.
- The hubs cater to families with children up to 19 years, or 25 with SEND, offering a diverse range of support services.
- The rebranding features playful and colorful designs that reflect Bolton’s vibrant community.
- Public and professional collaboration was key to the brand’s development, ensuring accessibility and relevance.
- The initiative aims to restore critical family support services that have diminished over recent years.
Flow Creative, a well-regarded creative studio based in Manchester, has taken the helm in designing the new brand for Bolton Family Hubs. The newly unveiled brand seeks to be more than just a visual identity; it embodies a mission of fostering community connections and ensuring inclusivity for all families. The hubs are dedicated to families with children from newborns to 19 years old, and up to 25 years for those with special educational needs and disabilities (SEND).
The offering of these hubs is diverse, encompassing activities and support services that span many aspects of parenting. This ensures that every child within Bolton has access to resources and opportunities for an optimal start in life. A noteworthy feature of the hubs is the availability of professionals who collaborate with other agencies to meet the expansive needs of families, extending beyond just child development.
At the heart of the rebrand is a design filled with character and playful energy. This includes the use of simple geometric shapes and vibrant illustrated characters, which aim to reflect the diverse and dynamic nature of Bolton’s community. A gentle color palette completes the design, instilling a sense of welcoming and encouraging families to engage with the services offered.
The creation of this brand was a highly collaborative effort, involving input from both the professionals associated with the Family Hubs and the local public. The inclusive nature of the process ensured that the end result was accessible and relevant to the community it serves. Chantelle Brown, Children’s Reform Programme manager, expressed satisfaction with the process, emphasizing the importance of the brand feeling connected to the community and fostering ease of access.
In recent times, family support services, and particularly SEND provisions, have faced significant reductions. Flow Creative Director Karl Doran acknowledged this challenge, stating that it was a pleasure to contribute to the re-emergence of critical support systems for families.
The redesigned brand has been met with enthusiasm and has already been well-received. It represents a significant step forward in making the hubs feel like a true resource for the families of Bolton, fostering an environment of welcome and inclusion.
The rebranding initiative for Bolton Family Hubs marks a significant advancement in revitalizing essential support services for local families.
