LUSSO, a prominent luxury homewares provider, reaffirms its partnership with Journey Further, leveraging successful growth initiatives.
- The renewed collaboration follows a significant rise in organic visibility over the past year, driven by well-executed marketing strategies.
- An impressive portfolio expansion saw Journey Further help launch over 400 new products, including popular ranges like Tiffany marble and Colore concrete.
- Key highlights include LUSSO’s heightened presence in elite publications, marking significant PR milestones.
- The partnership aims to strengthen LUSSO’s market position by enhancing awareness and reaching wider audiences in 2025.
Journey Further, a leader in performance marketing, has renewed its partnership with LUSSO, a top-tier supplier of luxury home products. The renewal comes after a year marked by substantial growth in LUSSO’s organic visibility, attributed to strategic marketing efforts led by Journey Further.
The collaboration has notably advanced LUSSO’s market reach by supporting the launch of over 400 new products, including distinguished lines such as Tiffany marble and Colore concrete. These efforts have significantly amplified LUSSO’s product appeal.
During this period, LUSSO experienced a remarkable 141% increase in their organic referring domain profile and a 117% boost in non-brand organic traffic. These metrics underscore the robust effectiveness of the strategies implemented by Journey Further.
A critical component of this success was the strategic PR coverage LUSSO received in prestigious outlets like The Times Luxx Magazine and ELLE Decor. Such exposure has greatly enhanced LUSSO’s brand image and market penetration.
Looking forward to 2025, the partnership is dedicated to supporting LUSSO’s ambitious plans for global expansion, emphasizing the importance of reaching targeted audiences with LUSSO’s high-quality offerings. Both companies express eagerness about the strategic opportunities the collaboration will continue to bring.
The renewed partnership between LUSSO and Journey Further is set to capitalize on past successes, aiming for even broader market influence in the coming year.
