The launch of Shift promises a revolution in the personal care industry with its 100% plastic-free and refillable deodorant stick.
- Shift stands out in the market with a vibrant brand identity crafted by Dawn Creative, challenging traditional norms in personal hygiene products.
- Emphasizing sustainability and ethical soundness, Shift’s branding ensures it is an exuberant addition to the deodorant market.
- Dawn Creative’s work with Shift showcases a commitment to innovative branding, steering clear of conventional pastels for bold and celebratory visuals.
- Shift’s collaboration with Dawn Creative not only underscores a new product launch but signifies a transformative approach to branding in the market.
Shift is poised to transform the personal care market with the introduction of its groundbreaking 100% plastic-free and refillable deodorant stick. This new product stands as a beacon of sustainability and innovation, defiantly set against the backdrop of an industry traditionally dominated by plastic packaging.
Under the adept guidance of Dawn Creative, Shift’s branding takes on a fresh, vibrant persona. The brand deviates from the typical subdued tones of its predecessors, opting instead for an engaging and celebratory visual identity. This shift in branding not only aligns with modern consumer values but also emphasizes Shift’s distinctiveness in a crowded market.
In crafting Shift’s brand, Dawn Creative has taken a comprehensive approach, developing everything from the product’s name to its visual and cultural identity. This holistic strategy ensures that every element of Shift’s branding resonates with its core principles of sustainability and ethical production.
Oli Furze, the design director at Dawn Creative, explains, “Our aim with Shift was to highlight not only a new product but a new approach. With our branding, we wanted to indicate that this product was something different to everything else on the market. Sustainable, ethically sound, but also exuberant and glad to be different.”
Jonathan Winstanley, Shift’s founder, attested to the fruitful collaboration with Dawn Creative, stating, “Working with Dawn was enjoyable at every step, from meeting Dave, who clearly has a real knowledge and expertise for brand, to working with the wider team in developing Shift as a brand.” Through this partnership, Shift has not only prepared for a successful product launch but has also set a new standard in brand narrative within the personal care industry.
Shift’s launch marks a pivotal shift in personal care, uniting bold branding with sustainable innovation.
