Ride Shotgun has announced the launch of its integrated PR and social media division, enhancing its service offerings. This move comes with the strategic recruitment of two seasoned professionals, Tom Hemingway and Megan Clarke.
- Tom Hemingway joins as Senior PR Strategist, bringing over a decade of experience in diverse sectors, including insurance, finance, fashion, and more.
- Megan Clarke steps in as Social Strategist, with a robust background in social media marketing and significant contributions at Sumo Group.
- The agency’s expansion aims to offer comprehensive brand and digital PR solutions, supported by advanced content creation capabilities.
- Led by Stephen Kenwright, the team is set to drive enhanced brand journeys through integrated PR and social media strategies.
Ride Shotgun, a firm renowned for its innovative approaches, has recently expanded its service offerings through the introduction of an integrated PR and social media division. This strategic development is underscored by the recruitment of two industry veterans: Tom Hemingway and Megan Clarke. This expansion aligns with the agency’s broader goals to enhance client engagement across multiple platforms.
Tom Hemingway, who has assumed the role of Senior PR Strategist, brings over 12 years of valuable experience to Ride Shotgun. His professional journey includes a significant tenure at Journey Further, where he contributed to brand and digital PR campaigns for a variety of sectors such as insurance, finance, and fashion. Hemingway’s expertise is further supplemented by his previous roles focused on household spirit and drink brands, alongside experience with notable clients including Hisense and Diageo.
Accompanying Hemingway in this new endeavor is Megan Clarke, taking the position of Social Strategist. Her previous role at Sumo Group showcased her formidable skills in social media marketing, driving follower growth by 676% and boosting website conversions by 286%. Clarke’s comprehensive understanding of platforms like LinkedIn and Pinterest underscores her capability to navigate diverse digital landscapes, making her a valuable asset to the team.
Under the guidance of Steven Kenwright, Ride Shotgun’s new Director of Strategy and Digital Marketing, the newly formed team will integrate digital and brand PR efforts to deliver holistic solutions. Kenwright has emphasized the agency’s ability to offer state-of-the-art content creation services at their expansive facilities, leveraging advanced technologies such as CGI, AR/VR, video, and photography.
As part of a larger strategic vision, Ride Shotgun continues to bolster its international footprint. Recent acquisitions, including PIX-US and Volume Group, have fortified the agency’s presence across the US East and West coasts, increasing its global headcount to 200 and boosting revenues beyond $20 million. This positions the agency to deliver content capabilities for major global brands such as Intuit, Diageo, and Amazon.
Ride Shotgun’s strategic expansion marks a progressive step in delivering integrated PR and social media solutions globally.
