Sale Sharks is embarking on a transformative journey in their commercial operations with strategic new appointments.
- Luisa D’Aprano, former Commercial Director of Co-op Live, is appointed as the Commercial Director of Sale Sharks.
- D’Aprano has an extensive background, having held positions at Liverpool FC and Manchester United.
- Accompanying her is Robbie Stott, stepping in as Head of Commercial Operations from NFL UK.
- The strategic focus is to enhance partnerships, marketing, and fan engagement at Salford Stadium.
Sale Sharks is making significant strides in its commercial endeavors by appointing seasoned professionals to pivotal roles. Luisa D’Aprano has taken the helm as the Commercial Director. With her previous experience as the Commercial Director of Co-op Live and roles at Liverpool FC and Manchester United, D’Aprano brings a wealth of expertise to the table. Her mission is to drive all business-related activities including marketing, partnerships, hospitality, and commercial operations. She expressed her enthusiasm, stating, “There is so much potential at the club both on and off the pitch and it’s a really exciting time to be joining the team.”
With a rich heritage and strong community ties, Sale Sharks aims to build on its brand story. D’Aprano is set on developing long-term partnerships and strengthening the club’s commercial strategy. She looks forward to collaborating with current partners like Salford City Council and Salford Red Devils, with the goal of transforming Salford Stadium into a celebrated rugby hub for the north.
In a complementary move, Robbie Stott has been appointed as Head of Commercial Operations. Stott brings valuable experience from his tenure at NFL UK and Lancashire County Cricket Club. In his new role, Stott is tasked with overseeing matchday operations and enhancing the fan experience at Salford Stadium. Paul Smith, CEO of Sale Sharks, emphasized the importance of these appointments, saying, “We want to build a club that operates at the top level both on and off the pitch and attracting people of the calibre of Luisa and Robbie to these roles is vital in helping us do that.”
The joint expertise of D’Aprano and Stott signifies a forward-thinking strategy for Sale Sharks, as the club endeavors to excel in both sports and commercial arenas. Their leadership is expected to significantly contribute toward achieving the club’s ambitious goals.
As the landscape of sporting events becomes increasingly competitive, Sale Sharks’ strategic hires are aimed at securing a robust foundation for future growth. The club views these appointments as essential to enhancing its overall operation and fan engagement, reinforcing its status within the rugby community.
Sale Sharks is poised for growth with their strategic appointments in commercial leadership roles, promising enhanced operations on and off the field.
