The Sassy Turkeys are back to add flair to Landsec’s shopping centers this festive season.
- Landsec collaborates with The Traveller and the Bear along with Flipbook Studio.
- Joanna Lumley lends her voice to the lively campaign.
- The animated turkeys, designed by Flipbook Studio, showcase advanced CGI techniques.
- The campaign targets various media channels to capture wide audience attention.
The eye-catching campaign orchestrated by Landsec sees a return of the lively turkeys, aiming to inject character into its shopping destinations. In collaboration with The Traveller and the Bear, as well as Flipbook Studio, the campaign displays an impressive example of animation artistry. The turkeys—engaging in strutting and dancing—are brought to life with the distinctive voice of Joanna Lumley, adding a memorable charm.
These animations were crafted by Flipbook Studio’s Manchester-based creature team, known for their expertise in creating lifelike CGI. The design team focused on every intricate detail, from feather simulation to dynamic movement rigging, ensuring each turkey exudes personality. Andrew Lord, Managing Director at Flipbook Studio, expressed how this project allowed them to showcase their skills in a fun, celebratory manner.
Antonio Bachini, Creative Director at The Traveller and The Bear, emphasized the unique direction taken in this holiday advertisement. Instead of following the typical heartwarming narrative, they chose to highlight the often-overlooked turkey, transforming it into a holiday hero. This fresh approach sets it apart from traditional festive advertising, aiming to capture viewers’ attention amidst the usual holiday commercials.
Ben Padley, Head of Consumer at Landsec, articulated excitement over the campaign’s evolution and reach. The campaign, captured in all its lively essence, will run across numerous media platforms, from television to social media, ensuring it touches a broad audience. Featuring in locations such as Bluewater and Gunwharf Quays among others, it promises an engaging festive celebration at Landsec’s centers.
The return of the Sassy Turkeys campaign showcases Landsec’s innovative festive advertising approach.
