Shuffle is set to invigorate Manchester’s hospitality scene with a £2.5m investment, unveiling its consumer app.
- The app provides upfront investment to venues without taking equity, fostering growth and expansions.
- Through open bank data, the app offers randomized cash-back rewards between 5% and 100% on transactions.
- In its trial phase, the app attracted 4,000 users, disbursing £22,130 in rewards from £60,370 spent.
- Shuffle partners with 16 operators, aiding the launch of 8 new venues in Manchester this year.
Shuffle’s innovative approach is transforming Manchester’s hospitality industry by committing £2.5 million to local businesses. By providing upfront, non-equity investments, Shuffle enables venues to enhance their operations, open new locations, and undertake renovations. This strategy unlocks potential for commercial growth, as venues can focus on improving their services without relinquishing ownership.
The consumer app, set to release today, utilizes open banking data to offer users random cash-back rewards ranging from 5% to a remarkable 100% on every transaction. This feature encourages customer engagement and loyalty, offering significant savings while supporting local businesses.
During a six-month pilot phase, the app demonstrated its potential by attracting 4,000 users who collectively spent over £60,000. Users received an impressive £22,130 back in cash rewards, indicating an average cash-back rate of approximately 36.66%. These figures highlight the app’s effectiveness in stimulating economic activity within the Manchester area.
Shuffle has established partnerships with 16 prominent operators in the city, such as Diecast, Medlock Canteen, Trof, and Madre. Through these alliances, Shuffle contributes to the opening of 8 new venues, including The Trading Route, a new venture from the team behind Manchester Union Brewery. This collaboration underscores the app’s role in revitalizing the local hospitality landscape.
Looking ahead, Shuffle’s expansion plans include launching in Liverpool early next year. This move signifies the company’s confidence in replicating its successful model in other urban centers, fostering similar growth and consumer engagement in new markets.
Shuffle’s strategic investment and innovative app are set to transform Manchester’s hospitality sector, with promising expansion plans on the horizon.
