Just in time for the holidays, Skiddle launches its gift cards, offering a unique way to enjoy experiences over material gifts.
- The new feature aims to enhance the purchasing process for customers looking to gift event tickets, thereby increasing event organizer revenues.
- Gift cards offer a dual benefit, facilitating not only direct purchases but also serving as a secondary revenue stream from redemptions.
- Research indicates a trend towards gifting experiences, aligning with preferences of millennials and Gen Z.
- Skiddle aims to boost ticket sales during peak seasons, providing a user-friendly platform for gift card management.
As the festive season approaches, Skiddle has announced the launch of its innovative gift cards. This new offering allows consumers to easily purchase tickets for various events, effectively tapping into the growing trend of gifting experiences rather than material items. This comes at a time when experiences are increasingly valued for their ability to deliver happiness, especially among younger generations.
Skiddle’s gift cards present a strategic advantage to event organizers. Not only do they increase ticket sales from direct purchases, but they also introduce a second revenue stream from gift card redemptions. This boost in cash flow aids organizers in planning and marketing future events, ensuring a steady engagement with their audience.
In 2024, experiences are clearly favored over physical products, particularly among millennials and Gen Z, who show a marked preference for events and new experiences. Studies reveal that 78% of millennials would rather invest in experiences, a sentiment echoed by Gen Z’s enthusiasm for trying new things. Skiddle’s gift cards cater to this shift, offering a seamless and appealing option for holiday gifting.
Event organizers are encouraged to capitalize on this trend, especially during the holiday rush. Promoting gift cards as ideal last-minute or Secret Santa options can drive engagement and sales. By leveraging social media and other promotional channels, these gift cards can effectively enhance visibility and attract potential buyers.
The process of purchasing and redeeming Skiddle gift cards is designed to be straightforward. Customers select the gift card’s value, specify the recipient, and schedule delivery. Upon receipt, the recipient redeems the gift card, which converts into Skiddle Credits on their account. These credits enable the purchase of a multitude of experiences available on the Skiddle platform.
Skiddle takes on the responsibility of managing the entire gift card transaction process, allowing event organizers to focus their efforts on core activities such as planning, marketing, and securing venues. This initiative is part of Skiddle’s broader commitment to maximizing sales opportunities for organizers.
A dedicated support system, including a help article and tutorial video, is available to guide both customers and organizers through the nuances of gift card utilization. Skiddle’s proactive approach underscores its intent to facilitate a smooth and enjoyable user experience during the bustling holiday period and beyond.
Skiddle’s gift cards represent a compelling shift towards experience-based gifting, aligning with consumer trends and benefiting both customers and event organizers.
