Source, a Leeds-based agency, is set to spearhead the PR strategy for Skipton Business Finance, emphasizing increased brand visibility and strategic expansion.
- The agency’s expertise in PR, SEO, and digital strategies was key to securing the contract.
- Skipton Business Finance aims to enhance brand recognition in core sectors while exploring new ones.
- Matthew Shepherd highlights Source’s strategic thinking as a decisive factor for collaboration.
- Source’s recent win builds on their growing portfolio of clients across diverse industries.
Source, a performance-led marketing communications agency based in Leeds, has successfully secured the public relations strategy brief for Skipton Business Finance, a nationwide provider of capital solutions. This move marks a significant step for Skipton Business Finance, which focuses on supporting small and medium-sized enterprises (SMEs) across the United Kingdom in achieving their ambitious goals by enhancing brand awareness online and reinforcing its presence in key sectors.
The alliance will see Source leading efforts in digital marketing, public relations, and search engine optimization (SEO) to bolster Skipton’s visibility and engagement within core industries such as recruitment and manufacturing. The strategy also outlines ambitions to venture into new areas, broadening the reach and impact of Skipton Business Finance’s services.
Matthew Shepherd, the Chief Commercial Officer at Skipton Business Finance, expressed confidence in Source’s capabilities, stating, ‘Source really impressed us with its strategic thinking, creative ideas and proven track-record in delivering excellent results for clients also in the finance industry.’ This collaboration arrives at an opportune moment as Skipton Business Finance is poised for growth, aiming to forge new, beneficial relationships.
Daniel Kennedy, Director at Source, conveyed the significance of this partnership, noting, ‘It’s great to expand our portfolio of finance clients and deliver our expertise in PR, digital strategies, and marketing solutions. Our team excels in delivering coverage that resonates within the client’s industry, driving engagement and enhancing brand visibility.’ Kennedy anticipates that Source will effectively contribute to building upon Skipton’s established reputation.
This new partnership with Skipton Business Finance follows Source’s recent successful engagements with other notable clients, including UVAC, Northern Trek, Stridon, and CMP Products. The company’s extensive experience in working across public relations, SEO, paid digital, and social media strategies positions them as a versatile and strategic partner for businesses operating in both B2B and B2C contexts throughout the UK.
Source’s strategic partnership with Skipton Business Finance underscores its commitment to driving impactful digital marketing solutions in the finance sector.
