First Event has strategically appointed three new directors to enhance its leadership team.
- Samantha Ambler joins as People Director, focusing on talent and innovation.
- Dan Walker is appointed as Director of Experiences, emphasizing creative brand experiences.
- Claire Knox steps in as Director of Marketing and Communications, leveraging extensive industry expertise.
- These appointments signify First Event’s commitment to industry leadership and innovative growth.
First Event has made significant strategic moves by appointing three new directors to strengthen its leadership team. This development marks a pivotal moment for the agency as it seeks to reinforce its industry position through experienced leadership.
One of the notable appointments is Samantha Ambler, who has been named People Director. She brings with her a wealth of experience in human resources and business leadership across various sectors. Her primary role will be to lead the development of First Event’s people strategy. Her focus will be on attracting and nurturing talent, enhancing employee engagement, and fostering a culture of innovation and collaboration. This is crucial as the company aims to evolve its proposition and grow its team.
In the realm of crafting unforgettable experiences, Dan Walker has been appointed as the Director of Experiences. Walker, who previously held the position of director and head of meetings and events at Emota, is set to drive innovation in the experiences crafted by First Event for its clients. His expertise in intelligent creativity will be leveraged to enhance the agency’s approach to creating memorable brand experiences.
Claire Knox comes on board as the Director of Marketing and Communications. With 25 years of experience from Jaywing, Knox is well-equipped to enhance First Event’s proposition and marketing services. She will focus on strengthening the agency’s position as a full-service event provider, setting the direction for how the brand engages with clients, partners, and industry talent. Her efforts will be crucial in ensuring that First Event offers end-to-end services across strategy, design, creative, technology, and logistics.
Adele Woods, Chief Operating Officer at First Event, affirmed these strategic decisions by stating, “First Event has and always will be, a progressive and forward-thinking business at the forefront of the events industry, built around our brilliant people and great culture. We have a clear vision and ambition for this business and are delighted to be consolidating our strong leadership and foundations as we embark on this exciting next phase of growth.”
These strategic appointments highlight First Event’s commitment to strengthen its leadership and foster innovative growth.
