The Social Hub has appointed Trix van der Vleuten as the new Chief Marketing Officer, marking a significant shift in its leadership team.
- Van der Vleuten, with a career spanning global brands like KFC and Philips, joins alongside seasoned professionals from Edelman, Netflix, and CWT.
- Together, this team aims to enhance The Social Hub’s marketing and commercial operations, focusing on integrated strategies.
- The brand, founded by Charlie MacGregor, plans rapid expansion across Europe, with new openings in Italy and Portugal.
- Recognized as a B Corp, The Social Hub is committed to social and environmental change, aiming to double its locations.
The Social Hub has recently made a strategic appointment with Trix van der Vleuten as Chief Marketing Officer, ushering in a new era of leadership for this dynamic hospitality brand. Van der Vleuten, known for her successful tenures at KFC and Philips, brings a wealth of experience and insight into global marketing strategies. She is poised to lead The Social Hub’s new-look marketing and performance team, tasked with encompassing hotel facilities, student and extended stay rooms, co-working spaces, gyms, and event spaces across its 18 European locations.
Joining van der Vleuten in this revitalized leadership team are other notable hires including Daniel Hernández Lyon, former Edelman corporate affairs expert, now the director of global communications, Anne Koning, previously with Netflix, as the global director of brand & content, and Nathalie Wilson from CWT as the director of marketing. This team, known for their industry expertise, is setting out to elevate The Social Hub’s integrated marketing and commercial strategies both locally and globally. Currently, the search for a new commercial director remains open, indicating further expansion and strategic structuring.
Under the guidance of Scottish entrepreneur Charlie MacGregor, The Social Hub has rapidly expanded since opening its first hotel in 2012. Today, it boasts over 10,000 rooms and employs more than 1,000 people. The company plans to further increase its footprint, aiming to double its presence with new hubs planned in cities like Florence, Rome, and Porto. The brand’s ambition extends to the UK with potential new locations in Edinburgh and London.
The B Corp-certified status of The Social Hub highlights its dedication to positive social and environmental impacts, a badge earned by fewer than 50 hospitality firms in Europe. This certification underscores the company’s commitment to genuine community engagement and sustainable practices, aligning with its growth strategy and market presence.
Trix van der Vleuten’s leadership philosophy emphasizes empathy, collaboration, and cultural relevance, aiming to inspire and drive her team towards achieving ambitious goals. Her prior accomplishments in rebranding and marketing innovation have positioned her to bring fresh perspectives to The Social Hub. As she stated, she is excited to contribute to a brand that is a leader in fostering connections in vibrant communities across Europe. Marion Koopman, the Chief Operations & Commercial Officer at The Social Hub, echoes this sentiment, calling van der Vleuten’s appointment crucial for the next chapter of the company’s growth.
This strategic leadership shift positions The Social Hub for further expansion and success in the hospitality industry.
