BWH Hotels has chosen Smoking Gun as its dedicated B2B PR agency following a competitive selection process.
- Smoking Gun’s deep industry expertise was a key factor in their selection by BWH Hotels.
- The agency will help BWH Hotels enhance its reputation across 230 independent hotels.
- Key achievements include interviews and features in notable trade publications.
- Both parties anticipate significant growth in the coming years as they solidify this collaboration.
BWH Hotels, renowned as Britain’s largest group of independent hotels, has appointed Smoking Gun as its retained B2B PR agency. This decision comes after a stringent selection process, where Smoking Gun’s profound media knowledge and expertise in the travel and hospitality industry stood out. The agency’s role will involve representing over 230 independent hotels nationwide, including the likes of Best Western and luxury WorldHotels.
Smoking Gun’s task is to elevate BWH Hotels’ profile among independent hotels and property developers. They have already achieved early successes by securing interviews and features in leading trade publications, such as The Caterer and Hotel Owner. According to Sophie Proffitt, head of corporate marketing at BWH Hotels, the partnership helps them to steer their globally recognized brand towards reflecting their core values and ambitious growth plans.
Sophie Proffitt stated, “As a leading name in the hospitality industry, we’re evolving our globally recognized brand to better reflect our values and drive forward our ambitious growth plans. Over the next five years we’re aiming to grow to 20,000 bedrooms and having an expert B2B PR team was critical to ensuring we effectively communicate our vision and value to our target audiences.” Smoking Gun’s media expertise and understanding of the sector have exceeded BWH Hotels’ expectations as they enter a crucial phase of their growth journey.
Caroline Aspinall, Smoking Gun’s commercial director and head of B2B, emphasized the agency’s reputation for bold campaigns and creative methods that significantly impact public perceptions. She expressed enthusiasm over their appointment by a prominent name such as BWH Hotels, highlighting their shared values and the exciting brief to challenge outdated perceptions, showcase offerings, and affirm authority in hospitality.
The B2B division of Smoking Gun is not new to handling creative campaigns, having worked with clients like American Golf, ESP Play, UA92, Landwood Property Group, and the children’s charity, Variety. Their commitment to creativity has positioned them as a preferred choice for globally recognized brands. BWH Hotels looks forward to leveraging this creative energy to make a tangible business impact.
This collaboration signifies a forward-thinking move for BWH Hotels, poised to enhance its market presence through expert PR strategies.
