Claire House Hospice launches its 2024 Christmas campaign, voiced by Sue Johnston.
- Zut Media produces the campaign highlighting support for ill children and families.
- Stunning 3D visuals of Liverpool landmarks are featured in the campaign.
- Families share personal stories of support from Claire House in the videos.
- The campaign aims to raise awareness and funds through a multi-platform rollout.
Claire House Children’s Hospice has unveiled its 2024 Christmas appeal, emphasizing the critical support it provides to families of children with serious and terminal illnesses in Merseyside, Cheshire, and North Wales. The campaign is brought to life by actress Sue Johnston’s warm voice, renowned for her work in popular TV series, creating a moving narrative around the hospice’s services.
Produced by Zut Media, a Liverpool-based agency, the campaign features breathtaking 3D renderings of Liverpool’s landmarks, transforming the city into a winter wonderland. Through these visuals, viewers embark on a journey meeting real families who candidly share how Claire House has been a pillar of support during challenging times.
Francesca Alfonso, a mother from Liverpool, emotionally shares: “We never really know how many Christmases we’ll have with Sienna, so we want to make every Christmas count. And Claire House makes that possible.” Her story, along with others, highlights the personal impacts of the hospice’s care and dedication.
Zut Media’s fifth consecutive year of producing this Christmas appeal underlines its charitable collaboration with Claire House. CEO David Pastor expresses that this high-quality campaign is essential for reaching audiences and garnering support. He credits Zut for their generosity in creating a realistic model of Liverpool, a feature that significantly enhances the campaign’s reach.
Mark Hancock, the Managing Director of Zut, acknowledges the honor in working with Claire House, aiming through this campaign to inspire public support for the hospice. The team at Zut combines remarkable visuals with powerful storytelling to encourage audiences to engage with and support the hospice’s mission.
The campaign is strategically positioned across various platforms such as social media, radio, and digital channels, aiming to maximize audience engagement. Both Claire House and Zut hope the captivating appeal will lead to increased donations, ensuring the hospice can continue to provide invaluable services to families in need throughout the year.
The powerful Christmas campaign by Claire House and Zut Media seeks to inspire public generosity and support for families facing difficult times.
