WTTB, a major figure in the UK print industry, advances its digital strategy with key appointments.
- Scott Holland joins WTTB to enhance digital and ecommerce strategies, marking a pivotal shift.
- WTTB aims to expand its portfolio with innovative print solutions and market diversification.
- The partnership with Precision Proco underscores WTTB’s commitment to quality and innovation.
- WTTB positions itself for significant growth in both established and emerging markets.
WTTB, previously known as Where The Trade Buys, is embracing the digital era by refining its operations. The company’s strategic move includes the appointment of Scott Holland, an expert in digital and ecommerce strategies, to its board. His role is pivotal in navigating the evolving digital landscape and bolstering WTTB’s online presence.
The prosperous print provider has strengthened its reputation as a reliable partner within the reseller print market and among creative agencies. WTTB’s comprehensive services range from large outdoor banners and promotional materials to specialized book and brochure printing, catering to a broad spectrum of clients who demand smart, high-quality print solutions.
Louise Stephenson, managing director at WTTB, lauds Holland’s unparalleled experience and vision, expressing enthusiasm for the valuable insights he will bring to their growth plans. She sees massive potential for the company to broaden its horizon, particularly by tapping into new and exciting markets.
Scott Holland, having an impressive background with a leading digital marketing agency, Mediaworks, launched his consultancy to advise businesses on strategic growth. At WTTB, he is tasked with crafting cohesive ecommerce strategies to harness upcoming industry opportunities.
WTTB’s alliance with Precision Proco, a renowned print specialist, further enhances its nationwide reach and service quality. This collaboration is a testament to WTTB’s dedication to sustaining innovation and excellence within the print industry, partnering to leverage state-of-the-art technology and facilities.
WTTB’s strategic initiatives reflect a forward-thinking approach, positioning it for sustained success in a competitive digital marketplace.
