Pearson Hydraulics unveiled a revamped ecommerce platform, enhancing digital customer interactions.
- In partnership with Fluid Commerce, the site promises a significant leap in technical capabilities and customer experience.
- The initiative reflects Pearson’s role as a digital pioneer within the R&G Fluid Power Group.
- Key technologies like OGL ProfIT+ and Adobe Commerce have been integrated for better performance.
- This development aligns with R&G’s ambition to dominate the UK fluid power industry.
Pearson Hydraulics has launched a new ecommerce website in collaboration with Fluid Commerce, signaling a key milestone in its digital transformation journey. The redesign aims to offer better user experience and advanced functionalities to address evolving customer needs. Pearson Hydraulics, a longstanding leader in the fluid power industry, strategically uses this new platform to facilitate operations and fuel future growth.
The collaboration introduces Pearson as the first brand within the R&G Fluid Power Group to embrace such a transformation, thus setting a standard for others in the group. Ben Bates, R&G’s head of marketing and ecommerce, remarked, “Launching the new website is an exciting moment for Pearson Hydraulics and the group as a whole.” This step marks a proactive move to find a platform and partner capable of executing R&G’s ecommerce strategy.
Fluid Commerce’s technical expertise has been crucial in integrating complex systems such as OGL ProfIT+ and Adobe Commerce. This integration results in a robust ecommerce platform enhancing B2B ordering capabilities, ensuring faster page load times, improved search engine optimization, and a more affordable development structure. According to Adam Hindle, MD at Fluid Commerce, the project is not just a digital upgrade but a transformative initiative that positions Pearson for long-term leadership in a digital-centric market.
This revamped platform demonstrates the harmonization of technical skill and strategic foresight, defining a blueprint for other brands within R&G Fluid Power Group. As R&G seeks to solidify its presence as a premier fluid power company in the UK, addressing technical challenges across its expanding brand portfolio is critical.
The launch of Pearson Hydraulics’ new ecommerce platform marks a transformative step toward strengthening its industry leadership.
