UA92 has chosen Smoking Gun as its retained agency to boost its educational offering.
- The collaboration aims to enhance UA92’s reach among businesses, brands, and communities.
- Smoking Gun will leverage media relations to promote UA92’s unique educational model.
- The agency will focus on storytelling to foster partnerships and support.
- The initiative will underline UA92’s commitment to accessible education and diversity.
UA92, a pioneering higher education institution, has appointed Smoking Gun, following a highly competitive pitch process, to serve as its retained agency. UA92, co-founded by the Class of ‘92 and Lancaster University, looks to enhance its presence among top businesses, brands, and communities.
Smoking Gun’s B2B team will employ its media relations expertise to create excitement about UA92’s innovative educational offerings, including its students, staff, courses, and campus. This initiative is designed to encourage corporate partnerships and increase both online and offline engagement with UA92’s programs and goals.
By using authentic storytelling techniques, the agency aims to attract more partners, advocates, and supporters, which will not only boost UA92’s brand reputation but also contribute to curriculum development and expand its business operations.
Sara Prowse, CEO of UA92, articulated the institution’s vision as a bold and disruptive force in higher education. She emphasized their commitment to providing exceptional education integrated with real-world industry experiences, preparing learners for the evolving workforce. The collaboration with Smoking Gun aligns with UA92’s mission to offer education that transcends socio-economic boundaries, fostering a diverse talent pipeline.
Smoking Gun’s Commercial Director, Caroline Aspinall, highlighted the agency’s excitement about working with UA92 owing to its commitment to educational accessibility, especially for underrepresented communities in Manchester and beyond. She described the UA92 campus as a vibrant space where traditional higher education norms are being redefined. Smoking Gun, known for impactful campaigns, sees this partnership as a significant achievement and looks forward to its potential outcomes.
UA92’s partnership with Smoking Gun represents a strategic effort to elevate its educational mission and engagement with diverse communities.
