The vibrant culinary shift of Revolución de Cuba is underscored by Ultimate’s innovative campaign, ‘Feast en la Fiesta.’
- Revolución de Cuba’s focuses on a new menu aimed at daytime dining enthusiasts.
- The campaign seamlessly integrates the brand’s renowned nightlife vibe with its culinary offerings.
- Chef Laurence Tottingham brings extensive experience, enhancing the authenticity of the menu.
- Ultimate’s campaign highlights the rich, traditional flavors of Cuban cuisine, promoting the essence of community.
Manchester-based agency Ultimate has creatively encapsulated the vibrant spirit of the Havana fiesta with its latest campaign for the popular bar chain Revolución de Cuba. Known for its high-energy atmosphere filled with live music and dancing, the bar chain is expanding its appeal beyond just a night-time venue. Through the ‘Feast en la Fiesta’ campaign, Ultimate merges the brand’s lively reputation with its new, invigorated culinary direction.
The campaign is strategically designed to highlight Revolución de Cuba’s new food menu, inspired by traditional Cuban cantinas. With an aim to attract a broader audience, particularly those seeking a distinctive daytime dining experience, the campaign’s vibrant theme beckons individuals to ‘feast like you mean it’ and enjoy meals ‘made to dunk.’ Such phrases emphasize the culinary delights awaiting patrons, from fresh tacos to tropical chicken and crispy pork belly, capturing the very essence of Cuban dining.
The culinary direction, spearheaded by Chef Laurence Tottingham, who possesses over 25 years of experience with significant exposure to Michelin-starred kitchens, serves to enhance the authenticity and appeal of the menu. Tottingham’s journeys to Cuba significantly influence the menu, ensuring that dishes are deeply rooted in traditional Latin flavors and offer an authentic taste experience.
Ultimate’s campaign skillfully underscores the quality and originality of the ingredients while evoking a sense of community and togetherness. The vivid imagery presented in the campaign materials reflects the brand’s ethos, encouraging friends and families to gather, indulge, and enjoy the vibrant social setting that embodies Cuban culture. The ‘Feast en la Fiesta’ campaign ultimately positions the bar as a perfect venue for social dining, merging the best of culinary and cultural experiences.
Revolución de Cuba’s campaign launch by Ultimate marks a notable evolution in its offerings, resonating with both culinary and cultural aficionados.
