Myprotein collaborates with Southern Comfort for a distinctive pre-workout.
- This marks the first time an alcohol and nutrition brand have joined forces.
- The pre-workout features a Southern Comfort Whiskey Sour flavor.
- It includes 300mg of caffeine and other key ingredients for optimal performance.
- The partnership aims to capture new audiences and expand offerings.
Myprotein, a leader in sports nutrition, has formed an exclusive partnership with Southern Comfort, known for its flavored American whiskey. This collaboration introduces a unique pre-workout formula, blending Myprotein’s expertise with Southern Comfort’s iconic flavor. This marks the initial occasion that a nutrition and alcohol brand have combined their strengths to create a product of this nature.
The new pre-workout formula comes in a distinctive Southern Comfort Whiskey Sour flavor. It offers a smooth, fruity taste profile that resonates with the flavor Southern Comfort is famous for. This endeavor constitutes Myprotein’s playful take on the classic drink, allowing both companies to access new consumer groups and use cases.
The product, part of the popular Myprotein Origin range, is designed to be a perfect companion for workout sessions. It contains 300mg of caffeine to boost endurance and concentration, supplemented with 3.5g of Beta Alanine and 8g of L-Citrulline, catering to the core lifting community that seeks potent pre-workout blends.
Neil Mistry, CEO of THG Nutrition, highlighted the importance of the new flavor variation for elevating Myprotein’s offerings. He stated, “Our existing Origin pre-workout is hugely popular amongst our core consumers, so it is great to be able to elevate the range further with this flavor variation collab with Southern Comfort. It is a perfect overlap as both brands bring an approachable confidence to their respective industries.”
This partnership not only reflects a shared focus on innovative product development but also emphasizes their commitment to maintaining consumer-centric strategies. The collaboration stands as a testament to both brands’ dedication to expansion and innovation, as they focus on meeting the needs of a diverse consumer base.
Myprotein and Southern Comfort’s collaboration brings a refreshing twist to the pre-workout market, setting the stage for future innovations.
