Datawrkz’s acquisition ushers in new growth for Space & Time.
- The deal aims to enhance Space & Time’s presence in Europe and North America.
- Collaboration promises improved campaign performance via Datawrkz’s technology.
- Space & Time’s leadership undergoes changes with founders exiting.
- The partnership strives for client success through aligned values.
Datawrkz, an American advertising technology company, has acquired a major stake in the independent growth marketing agency Space & Time, known for its offices in Manchester and Edinburgh. This strategic investment aims to significantly enhance Space & Time’s expansion efforts across Europe and North America, aligning with its ambition to become a leading growth marketing agency in these regions.
The collaboration between Datawrkz and Space & Time is expected to leverage their complementary skills and geographic reach, thereby creating substantial opportunities for client service and efficiency. While Space & Time maintains a strong footprint in the UK, Datawrkz operates across the US, India, Singapore, and is headquartered in Texas. The synergy between these entities will allow the enhancement of campaign outcomes by accessing Datawrkz’s programmatic advertising technology and expertise. Additionally, it is set to fast-track the development of Space & Time’s proprietary technological products and artificial intelligence strategy.
Space & Time has been operational since 2000 and has shown robust revenue growth in recent years. It is distinguished as one of the few Google Premier Partners in the UK, a testament to its expertise and reputation in the industry. Despite the founders Peter Jones and Sandy Gil stepping down as part of the deal, the agency’s leadership will remain robust with CEO Chris Jones and Managing Director Heather Connearn at the helm. Senthil Govindan, CEO and founder of Datawrkz, will join the board of Space & Time.
Senthil Govindan emphasized the cultural alignment between the two companies, stating, “Datawrkz is delighted to enter this relationship with Space & Time. We were searching for a firm that complements our desire to do the right thing by our clients, and Space & Time is a strong cultural fit. I look forward to working closely with the Space & Time team to accelerate our common goals – driving the best possible results for our clients, increasing the joint scale of our businesses, and expanding geographically across Europe.”
Chris Jones, CEO of Space & Time, expressed optimism about the partnership, highlighting that the investment will help future-proof their clients’ businesses amidst ongoing growth. Jones noted that their shared commitment to client success and the potential for significant gains from this union present an exciting new chapter for the agency.
This partnership marks a promising new phase for Space & Time, centered on technological advancement and expanded client service capabilities.
