Victoria Leeds introduces its new ‘Catch the Magic’ Christmas campaign, crafted by BGN.
- Inspired by a snow globe, the campaign features a semi-abstract orb ornament as its theme.
- The campaign includes interactive in-person activities and vibrant digital experiences.
- The objective is to create intrigue and a ‘wow factor’ among discerning customers.
- The campaign highlights Victoria Leeds as a premium and convenient destination.
Victoria Leeds has launched its newest Christmas campaign, dubbed ‘Catch the Magic,’ with the creative expertise of BGN, a Manchester-based agency. The inspiration for this campaign comes from a snow globe, further developed into a semi-abstract orb ornament that serves as the central motif. The agency emphasizes that this campaign aims to place discerning customers at the forefront, offering them compelling reasons to visit.
This year’s campaign, marking the third consecutive collaboration between Victoria Leeds and BGN, is primarily centered on fostering both intrigue and excitement. David Newton, the Creative Director at BGN, mentioned, ‘This is the third year we have delivered Victoria Leeds’ Christmas campaign, and we are delighted with how it’s turned out.’
The campaign is integrated across multiple platforms, including digital, social media, and out-of-home advertising. There is also an interactive element where customers can partake in an in-person activation of catching a ball in a cyclone machine. This adds a dynamic experience intended to seamlessly blend from the physical event to a lively digital presence.
Hayley Brightmore, Marketing Communications Manager at Victoria Leeds, highlighted the deepening understanding of their customer base over the past three years of collaboration with BGN. ‘Catch the Magic’ encapsulates the essence of Victoria Leeds as a sophisticated and high-end destination, showcasing its stores and restaurants while also emphasizing its strategic and hassle-free location in the heart of Leeds.
Through this innovative campaign, Victoria Leeds aims to not only engage its audience but also reinforce its standing as a central and premium shopping and dining venue in Leeds, appealing to those seeking both quality and convenience in their holiday experiences.
The ‘Catch the Magic’ campaign successfully positions Victoria Leeds as a premier destination for the Christmas season, blending creativity and customer engagement effectively.
